"The iGaming sector is experiencing rapid and highly competitive expansion," emphasizes Rita Cunha.
"I'm excited to join Esportes Gaming Brasil with the mission of transforming data into agile decisions, strengthening our proprietary channels, and creating experiences that maximize user value—from first contact to long-term relationships," she explains.
With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay, where she led PicPay Shop, as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com.
Recognized for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have generated exponential results for high-traffic digital companies.
"Rita's arrival reinforces our strong technology-driven growth strategy, without sacrificing user experience," says Darwin Filho, CEO of Esportes Gaming Brasil.
“His experience in digital operations, combined with a 360° view of the customer journey, will be essential as we expand our participation in Brazil's regulated market.”
Source: GMB
