Few experiences are as memorable for those who grew up in the 90s and 2000s as scratching an instant lottery ticket with a coin on the counter of a bakery or a newsstand. Simple and accessible, this game format became part of the daily routine for millions of Brazilians and one of the most popular models among official lotteries. Now, this classic is getting a digital version.
There are four options available on the platform: “Só o Ouro,” with prizes up to R$ 250,000 (US$45,000); “Roda da Sorte,” which offers up to R$ 500,000 (US$90,000); “Caça ao Tesouro,” with prizes up to R$ 1 million (US$180,000); and the “VIP” version, which can pay up to R$ 2 million (US$360,000).
Tickets cost between R$ 3.49 (US$0,65) and R$ 23.49 (US$4,25). According to data from Caixa Econômica Federal, approximately one-third of the tickets may contain some type of prize, reinforcing the appeal of the format among players.
In addition to the convenience of betting from home, the digital environment offers advantages such as automated prize redemption, secure transactions, and the peace of mind of not having to keep physical tickets. The platform also ensures data confidentiality and makes it easier to track betting history.
For Felipe Maximino, CEO of Sorte Online, this launch represents a way to connect the past with current consumer needs.
“This type of ticket has always had a very strong emotional appeal. By bringing this product to a digital environment, we are able to preserve its essence while meeting the demand of those seeking convenience and speed. Players can now experience the thrill of instant prizes anytime, anywhere, without leaving the comfort of their homes,” he says.
The arrival of these tickets in the digital world reflects a broader trend of digitalization within the betting sector, something that has become increasingly evident in recent years. This type of service follows the transformation of the Brazilian consumer, who today seeks faster, more accessible, and more intuitive experiences.
“With online access, players have the freedom to participate anytime and from anywhere, enjoying the practicality of the digital age while keeping the excitement of the game alive. This launch marks a new, more inclusive and accessible chapter in the lottery universe,” Felipe concludes.
Founded in 2003, the platform stands out in the digital intermediation market for lottery games, having distributed approximately R$ 250 million (US$45m) in prizes to players across the country. With strong pioneering efforts and significant investments in technology, Sorte Online offers a comprehensive platform with digital solutions that provide greater ease and security for bettors to participate in their desired lotteries and access shares in organized lottery pools.
Its key market differentiator lies in the use of data intelligence and statistics applied to the platform, which exponentially increases the chances of winning. On its online channel, users can also access tips, news, statistics, probabilities, and real-time lottery results.
Source: GMB
