Founded in 2024, Vanguard operates the brands BetAki, Esporte365, and Jogo de Ouro, all duly registered and integrated under the same legal, institutional, and operational structure. For the company, joining ANJL reflects Vanguard’s institutional commitment to legality, integrity, and the responsible development of the gaming and betting sector in Brazil.
“We see ANJL as an active entity in promoting a healthy competitive environment, advocating for best practices, and engaging in technical and qualified dialogue with public authorities. By joining, we aim to actively contribute to the construction and improvement of regulations, while joining forces with other companies committed to compliance and regular operations in the country,” Vanguard stated in a release.
Blow Marketplace, in turn, brings together the brands Tradicional Bet, Bravo Bet, and Aposta Tudo. The group already operates with a structure that includes governance, compliance, and federal licensing, focusing on ensuring legal certainty and operational efficiency.
Believing in the consolidation of a serious, regulated, and responsible sector, the company decided to join ANJL. “This is a strategic move to actively contribute to technical discussions, defend market integrity, and strengthen the fight against illegal gambling. Through ANJL, the government can hear the voices of companies that genuinely want to operate within the rules,” Blow also stated in a release.
Both companies believe that the current betting market scenario in Brazil, marked by critical instability, requires full attention and an effective fight against illegal operators.
“We believe that the sole effort of SPA/MF in shutting down illegal operations would already be enough to increase revenue without penalizing serious companies. We remain confident in the technical competence of the SPA and see ANJL as the best channel to build this dialogue with the sector,” Blow emphasized.
“The ongoing regulation represents a significant step forward, offering legal security for investors, protection for consumers, and revenue generation for the State. However, it is essential that this process is accompanied by coordinated actions to curb the activities of illegal operators, who undermine market integrity and harm those who comply with the rules,” Vanguard assessed.
Vanguard added: “The success of the regulation depends on strict and continuous enforcement, incentives for formalization and the entry of compliant operators, and awareness campaigns for the population about the risks of illegal gambling and the benefits of licensed operations.”
Plínio Lemos Jorge, president of ANJL, welcomed the entry of the companies, which represent six brands in the sector, emphasizing that the more market players unite, the greater the chances of consolidating a regulated sector.
“Despite the well-constructed regulatory framework in the country, we still face predatory and unfair competition from illegal operators. We need to keep working to combat these operations, and we will only have the strength to do so if we remain united and engaged around this goal. In this sense, it is great to have six more important brands among our members,” Plínio said.
Launched in March 2023, the National Association of Games and Lotteries (ANJL) advocates for the interests of its members, the sector, and responsible and fair gaming, always guided by the promotion of sports, betting security, and contribution to the country’s economic development.
Members include Big Brazil e Loteria, Aposta Ganha Loterias, Fast Gaming, OiG Gaming Brazil, Ana Gaming Brasil, Esportes Gaming Brasil (Esportes da Sorte), SPRBT Interactive Brasil (Superbet), Defy, LBBR, Lucky Gaming, Reals Brasil, Gamewiz Brasil, BetBR, Versus Brasil, Sortenabet Gaming Brasil, Blow Marketplace, Vanguard, Digiplus Brazil, Clear Sale, Paag, Pocket Games, Propane, Zero Instituição de Pagamento, Microcash, Betbr, Pagstar Instituição de Pagamento and Hiper Bet Tecnologia.
Source: GMB
