The partnership was officially announced on the bookmaker's Instagram with the release of an institutional video that quickly spread among the brand's followers and fans of the comedian.
With over 32 million followers on Instagram, Tirullipa is currently one of Brazil's most influential content creators, spanning generations with his strong presence in shows, digital media, and television programs.
His arrival at Multibet represents much more than a visibility strategy: it's a calculated move to position the brand as a benchmark in entertainment and proximity to Brazilian bettors.
"Tirullipa's arrival at Multibet marks a new moment for the company. He represents what we believe in as a brand: lightheartedness, authenticity, good humor, and connection with people. We want the Multibet experience to be fun and accessible, and Tirullipa symbolizes precisely this bridge between entertainment and our product," highlights Bernardo Fantoni, Head of Marketing at Multibet.
The operator has consistently invested in building a solid foundation in the country, closely monitoring advances in Brazilian regulations and acting responsibly, safely, and with a focus on innovation.
In addition to casino games, slots, and sports betting, Multibet has also distinguished itself through its investment in technology, multi-channel support, smart promotions, and campaigns focused on the user experience.
"This partnership reflects what we want for the future of Multibet: a company that communicates in a modern way, respects the regulatory landscape, and, at the same time, generates entertainment and creates a genuine connection with its users," Bernardo added.
The announcement also strengthens Multibet's commitment to the Brazilian market, not only as a betting company, but as a responsible and accessible digital entertainment platform, ready to lead in today's competitive landscape.
Source: GMB
