Signed by Lovely, the new agency soon to be launched by Grupo Dreamers, the campaign takes on a light, cinematic, and inspiring tone, following the journey of an “ordinary guy” going about his daily routine — until he accesses the Superbet app and suddenly starts living a Super Day, filled with epic and fun experiences.
The city transforms into a true stadium celebration: fans cheer wildly, fireworks light up the sky, red flags appear in windows, a trophy is handed over by Cafu, Thiago Silva beams with pride as he sees the “ordinary guy” featured on a building mural, and even a samba circle turns into a stage for celebration with Ferrugem.
“We want to show that with Superbet, anyone can have a super day at any moment. It’s about having fun, getting emotional, and experiencing sports intensely — even in the simplest daily moments. This video is another extension of our brand signature — Be Super — and once again shows that everyone can have a super experience,” explains Patrícia Prates, Superbet’s Marketing Director in Brazil.
The film “Every Day Can Be Super” has a 90-second master version, along with 30s, 15s, and 5s cuts, tailored to highlight different brand assets, including partnerships with major brand ambassadors.
The campaign kicks off a new phase for the brand, which has been consolidating its presence in Brazil with major sponsorships, such as São Paulo FC and Fluminense FC, and participation in major events and creative activations like The Town.
“More than just telling people they can turn any day into a fun day, we made a film that is fun in itself. The film is already part of the experience the brand wants to provide: every scene, the grandeur, the story, the celebrities — everything was carefully crafted to bring a smile to people's faces. When it comes to Superbet, and with all the amazing people involved in the campaign, it couldn’t be any other way,” says Daniell Rezende, Executive Creative Director at Lovely.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, with the mission of providing entertainment in sports and gaming. Present in 12 countries, Superbet has been operating in Brazil since 2023, being the first operator to obtain a federal license to operate fully regulated.
As the main sponsor of clubs like São Paulo F.C. and Fluminense, the company adopts responsible gaming practices and leads in compliance and best practices, being a member of the International Betting Integrity Association (IBIA) — a non-profit trade body representing the integrity interests of the world’s largest and licensed online betting operators.
Website:
https://superbet.bet.br/
Source: GMB
