In recent months, 7k has also promoted a series of campaigns aimed at Santos fans, including one that surprised 23 members, who had access to the club's training camp and met with players Gabriel Brazão, Zé Rafael, Vinícius Lira, and Padula at the hotel where the team was staying.
Wellingthon Vieira, marketing director of Grupo Ana Gaming, owner of the 7K, Cassino, and Vera brands, emphasized that this type of initiative brings the club closer to its members, creating "unforgettable moments." The initiative also reinforces 7K's commitment to connecting people through "remarkable experiences."
"We are, above all, an entertainment company," stated Vieira, adding that it is essential for the Group to be present in these initiatives. "They celebrate the loyalty and engagement of a passionate fan base that is present all over the world," he said.
For president Marcelo Teixeira, the club's activations in partnership with the master sponsor are fundamental for engaging with the public, both in the stadium and on social media.
"Our fans are an essential part of Santos' history, and actions like this are a way to recognize that affection and strengthen the bonds that unite us. Bringing special moments to our members, especially outside of São Paulo, is a commitment we want to continue to expand," said Marcelo Teixeira, president of Santos.
Source: GMB
