The company already has a solid international operating base, with units established in countries such as the United States, the United Kingdom, Colombia, and Israel. Formalizing its legal presence in Brazil strengthens Optimove's presence in the country, where it has been active for over five years, in addition to streamlining processes and expanding business opportunities with local operators and partners.
Another important highlight is the direct benefit for Brazilian clients. With the Optimove Brasil contract, import taxes on software, which on average increase the cost of this type of service by up to 50%, are no longer applied. This change makes partnerships more accessible, efficient, and aligned with local realities.
"Optimove is now officially Brazilian," celebrates Felipe Costa Nadalini, the company's senior account executive in the country. "Brazil is currently one of our main operations, and this milestone brings us even closer to our clients, in addition to accelerating our ability to generate value to the market with agility, proximity, trust, and years of expertise," the executive stated.
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving each professional the ability to execute any marketing task instantly and independently. Positionless Marketing has been shown to increase campaign efficiency by 88%, enabling marketing teams to develop more personalized interactions with customers.
Recognized as a Visionary Leader in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs, Optimove was the first Marketing CRM platform to natively incorporate artificial intelligence with the ability to predict changes in the customer lifecycle in 2012.
Today, its comprehensive suite of AI-powered solutions empowers marketers to optimize workflows from insights to journey creation and orchestration. Optimove offers industry-specific solutions and use cases, serving leading consumer brands worldwide.
For more information, visit www.optimove.com.
Source: GMB
