Amid the evolving Brazilian iGaming landscape — now prioritizing security and becoming increasingly stringent — I see that promotional bonuses represent both an opportunity and a potential pitfall for many operators.
On one hand, bonuses are valuable tools for reactivating inactive accounts and building loyalty among active users. On the other hand, when poorly structured, inefficiently communicated, or exploited by opportunistic players, they can severely compromise betting operators.
A recent case involving a company in the sector, which deactivated an ongoing rollover promotion without prior communication to users, highlights a long-standing issue in the industry: bonus abuse.
This can occur either on the operator’s side, when benefits are unilaterally canceled or abusive conditions are imposed, or on the user’s side, when — as in the mentioned case — players attempt to manipulate the system to gain undue advantages. The misuse of bonuses disrupts the balance of the betting ecosystem and undermines the trust that should exist between the parties.
This is not a new problem, but within the context of a maturing market — now under the watchful eyes of entities like the Secretariat of Prizes and Betting (SPA) and the Federal Revenue Service — it takes on a new dimension. Any sign of bad faith in the operator-client relationship can quickly escalate from a mere customer service crisis to an investigation of abusive commercial practices.
A bonus is a promise. And like any promise in the consumer environment, it must be clear, measurable, fair, and above all, honored. Unilaterally breaking that promise, as seen in the recent case, violates the principle of objective good faith established by the Consumer Defense Code, and fuels a negative perception that spreads rapidly across social media, betting forums, and public review platforms.
However, I want to delve deeper into the risk management perspective of bonus offerings, specifically to avoid users commonly known as bonus abusers. Responsible practices must be adopted and communicated, and with that in mind, I propose sharing a technical perspective on how proper bonus configuration can enhance the security of your operation.
To ensure safety and precision in granting bonuses, operators need robust and well-structured tools — and that’s precisely what Weebet delivers. Our platform offers a comprehensive promotional control system, equipped with advanced KYC features to validate user identity, along with email and phone verification, ensuring greater reliability in campaigns.
Promotional coupons and bonuses can be limited by CPF, IP, and registration, ensuring that each benefit is used only once per legitimate user. It’s also possible to set a cap on the total number of coupons available in a promotion, managing distribution and preventing undue depletion.
Rollover rules are fully customizable and can be applied to both bonuses and coupons, with the option to distinguish by game category — such as sports betting, casino, or live games. This distinction allows operators to define where and how the promotional value can be used.
Additionally, we offer a highly flexible cashback system that can operate with either real balance or bonus balance. Operators have the freedom to set refund limits, specific usage rules, and permitted categories for cashback application, drastically reducing the chances of exploitation by bonus abusers.
More than just distributing perks, our solution turns bonuses into a strategic resource for retention and growth — with full transparency, traceability, and compliance with regulated market standards.
Operators should therefore view bonuses as relationship-building bridges, not fleeting bait. After all, these offers can also help build a solid, engaged, and loyal user base — essential attributes in a regulated, sustainable, and long-term-oriented market.
Fabiano Braga
Head of Support at Weebet
