Known for his irreverent, straightforward, and charismatic style, Alê Oliveira is one of the most recognized figures in Brazilian sports journalism. Over the course of his career, he has worked with major outlets such as ESPN, Jovem Pan, and TNT Sports, and has become one of the most popular commentators on social media.
He is currently part of the team at Rádio Itatiaia, a leading station in Minas Gerais and a national benchmark in credible sports coverage and wide reach.
The partnership between Alê and Multibet is a strategic move by the brand to expand its presence across traditional and digital media, using a fan-friendly approach and reinforcing its pillars of entertainment, trust, and emotional connection with the audience.
As brand ambassador, Alê will feature in special content, social media campaigns, and activations tied to major national and international sporting events.
At the same time, Multibet has launched a fixed advertising spot on Rádio Itatiaia’s "Bastidores", which airs Monday through Saturday at 8 p.m. and Sundays at 1 p.m. With a loyal listener base and strong presence across multiple Brazilian states, the program has become one of the most respected on Brazilian radio and a reference in sports journalism—greatly boosting Multibet’s visibility.
The synergy between Alê Oliveira’s presence on the show and the airing of the Multibet spot strengthens the brand’s identity as a company committed to integrated communication and high-impact strategies.
“This partnership with Alê and Rádio Itatiaia is more than a one-off activation. It marks a new chapter in how Multibet connects with Brazilians. Our goal is to be where our customers are — with a close tone, light content, and campaigns that bring real emotion and connection. Alê embodies all of this with authenticity, and Itatiaia amplifies our message with credibility,” said Bernardo Fantoni, Head of Marketing at Multibet
Multibet has been consistently investing in multiplatform positioning initiatives, connecting high-profile public figures with mass communication channels. The launch of these two new communication fronts comes at a strategic moment, as the Brazilian market undergoes a regulatory transformation.
Multibet has been closely following this process and operates responsibly, in line with the Law 14.790/2023, promoting responsible gaming and ensuring a safe environment for all users.
With these updates, Multibet reaffirms its commitment to innovation, responsibility, and passion for sports, taking another solid step toward becoming one of Brazil’s leading operators in the sports betting and entertainment sector.
Source: GMB
