Games Magazine Brasil - Genius Sports is providing operators with interactive streaming and automated trading products. What does that mean for Brazilian sportsbooks?
Guilherme Buso - In Brazil, we’re seeing two very different types of operators enter the market - local brands building from the ground up, and large international names looking to scale quickly.
Football is the number one focus across the board. That’s why products like BetVision, our managed trading services, and real-time odds feeds are getting strong traction. These tools improve margins, increase user engagement, and keep bettors coming back, particularly on the sport that matters most.
Genius Trading Services gives sportsbooks a low-latency, high-reliability odds feed across more than 600,000 events each year, while also including risk management and a powerful betbuilder. Meanwhile, BetVision is a game-changer, equipping operators with a new platform to engage fans, offering an integrated betting interface, live stats, and personalised bet tracking, all within the live stream itself. It is available for over 120 competitions and counting.
One of the standout innovations is BetVision, which merges streaming and betting into a single-screen experience. Could you explain how this technology transforms user engagement, and how it’s been received by operators so far?
We’ve been a driving force behind the in-play betting revolution for two decades and played a major role in making new products like betbuilder mainstream. BetVision is the evolution of our commitment to in-play wagering as well as powering immersive live experiences.
It is more than just another streaming product. BetVision combines live video, real-time stats, bet tracking, contextual bet prompts, and an integrated betslip, all on one screen. Users can watch, analyse, and bet on the game - crucially, without switching apps or screens.
This creates a more engaging experience that lifts in-play turnover and keeps users locked into the action unfolding in front of their eyes.
For operators, it’s a way to stand out in a market where differentiation is hard to come by. The response has been overwhelmingly positive, especially in football-heavy markets like Brazil, where the appetite for live, interactive experiences is huge.
You’re the official data provider for over 200,000 events annually, including major leagues like the NFL, Premier League, and Brazil’s Série A. What are the concrete advantages for operators of using official, real-time data sourced directly from the stadium?
This is where speed and reliability stand out, especially in pushing sports betting forward. Official data means it is captured by accredited statisticians, stationed within the stadium to collect the fastest, most accurate game statistics.
We use advanced capture technology from the press box to deliver low-latency feeds that are secure, verified, and fully licensed. That gives operators a real edge compared to any TV-sourced data feed, which translates to more market availability, fewer suspensions, faster pricing updates, and a richer set of market types.
And this isn’t limited to just Brazil. We deliver official data for leagues like the NFL and the English Premier League, helping operators deliver consistent, high-quality in-play experiences across 400+ competitions globally.
Risk management remains a major concern for sportsbooks. What makes your all-in-one managed trading solution stand out, and how does it help maximise profitability for your clients?
We have over 500 traders globally, supported by advanced trading models. They work around the clock to deliver pre-match and in-play odds for millions of market types every second. This spans over 600,000 events a year, across 40+ sports.
If a sportsbook is looking for reliable, scalable pricing and risk management, that’s where we can deliver significant value. Our managed trading solution doesn’t just handle odds, but it also covers customer profiling, liability management, bet acceptance, and betbuilders, all under one roof.
Last year, we took it further by launching Edge, our automated pricing optimisation tool. It uses each operator’s real-time bet and liability data to power more accurate, responsive pricing, fixture by fixture, market by market.
And because our trading model is designed for in-play precision, with 99% uptime and minimal suspensions on key moments such as VAR checks or goals, operators can trust it to keep things running smoothly, even when the stakes are high.
Lastly, how do you see the immediate future of the sports betting ecosystem in Latin America, and what role is Genius Sports aiming to play in that landscape?
Latin America is a huge focus for us, in particular, the recently regulated markets of Brazil and Peru.
We have made significant investments across the region, including opening a regional HQ in Medellin, Colombia, with hundreds of operational and trading staff. In addition, we have worked hard to bolster our team on the ground in Brazil.
We were active in the market well before the formal launch of online betting this year. We founded ABRADIE to help guide Brazil’s path to regulation and continue to work closely with government agencies and local sports organisations, including clubs like Botafogo and Athletico Paranaense, as well as sports leagues like the NBB (National Basketball League) and LNF (Liga Nacional de Futsal).
With official data access to the Brasileiro and a suite of locally-tailored products, we’re here to help grow the market in a way that’s sustainable, compliant, and built around the passion that Latin Americans have for football.
Source: Exclusive GMB
