As the trusted gamification partner to some of the largest leagues in world football, including FIFA, the EFL and MLS, Genius Sports will launch bespoke fantasy and predictor games for the MFL. Malaysian football fans will be able to test their knowledge on their favourite players and compete with friends and other fans worldwide.
To help drive continued global growth and connect Malaysian football with fans internationally, Genius Sports has been granted the exclusive rights to distribute live data and video streams from each competition.
This extended agreement aligns with Genius Sports’ mission and vision to enhance digital fan engagement and contribute to the overall growth of Malaysian football—especially the Malaysian League, which currently ranks 11th out of 47 Asian countries.
MFL Acting Chief Executive Officer, Mohd Shazli Shaik Mohd and Steven Burton, Chief Partnerships Officer at Genius Sports, signed the new agreement, which took place on Thursday witnessed by Dato’ Ab Ghani and VP of Sports Partnerships at Genius Sports, Mohamed Feizel.
President of Malaysian Football League Dato’ Ab Ghani Hassan, hopes that this continued collaboration will have a positive impact on the Malaysian League and further strengthen its connection with football fans.
“This partnership reflects our confidence in Genius Sports’ ability to further develop the digital and commercial aspects of the Malaysian League through the latest technology, bringing the league closer to local football fans."
“In this modern era of football technology and innovation, live data and statistics are crucial to delivering comprehensive information to Malaysian League supporters."
“Through this partnership with Genius Sports, we hope to establish the best platform for collecting and distributing live match data to MFL from this season until 2029–2030,” he said.
Steven Burton added: “The MFL has established a reputation as one of the most innovative and technologically advanced organisations in Asian football and we’re excited to extend our partnership with them. Our proven technology will enhance the fan experience around every game while providing new revenue opportunities for Malaysian football to grow globally.”
Source: GMB
