The brand makes its debut at the event with a strong and strategic presence, promoting exclusive activations, immersive experiences, and high-impact discussions that reinforce its commitment to innovation, ethics, and the future of the sports industry.
Among the highlights is the Superbet Lounge, a premium 80m² space dedicated to business and networking in the sector, as well as a sunset happy hour aboard a sailboat for invited guests.
Superbet will also be responsible for unique moments on the RIW Music Session Stage, featuring an exclusive VIP area and a performance by singer Ferrugem, who is also a brand ambassador. Additional activations include a Formula 1 simulator and a mapped projection experience that blends originality and technology.
The brand's content will be featured in the Immersive Sports Hall, with curated panels discussing topics ranging from sports storytelling to the use of AI and big data in combating match-fixing, fostering a more transparent and ethical ecosystem.
One of the event’s key moments will be an exclusive keynote by John Maeda, Microsoft’s VP of AI. Superbet executives will also participate in various panels throughout the event.
"Being at Rio Innovation Week is an opportunity to expand the dialogue with audiences shaping the present and future of technology and sports. We’ll showcase the transformative power of responsible entertainment and innovation in building an ethical, safe, and increasingly connected environment," emphasizes Alexandre Fonseca, CEO of Superbet Brasil.
Around 22,000 direct and indirect jobs are expected to be created during the event, representing a 10% increase compared to last year. Spread across a 90,000m² space, the event will host 40 simultaneous stages featuring speakers from various sectors.
With media coverage on LED panels, MOOH, social media, website, app, email marketing, credentials, and promotional materials, Superbet ensures broad visibility and institutional presence throughout the event.
More information at https://rioinnovationweek.com.br/
Event details
Rio Innovation Week 2025
When: August 12–15, 2025
Where: Pier Mauá – Rio de Janeiro, Brazil – Av. Rodrigues Alves, 10 – Praça Mauá, Rio de Janeiro/RJ
Tickets: Sympla
Superbet Group is a technology and entertainment company founded in 2008 in Romania, with a mission to provide sports and gaming entertainment. Operating in 12 countries, Superbet has been active in Brazil since 2023 and was the first company to obtain a federal license to operate in full compliance with regulations.
As the main sponsor of clubs such as São Paulo F.C. and Fluminense, Superbet adopts Responsible Gaming practices and leads in compliance and best practices. It is a member of the International Betting Integrity Association (IBIA), a non-profit trade body representing the integrity interests of the world’s largest regulated online betting operators.
Website: https://superbet.bet.br/
Source: GMB
