The first 50 members to arrive at the venue received a double first draft beer, custom cups, and a chance to win an official Santos jersey.
Another highlight of the event was the presence of the club’s mascots, 'Baleinha' and 'Baleião', who livened up the atmosphere alongside legendary former Santos players: Abel, Domingos, Madson, and João Paulo.
In a relaxed and fun setting, Madson even joined fans in getting a flash tattoo during one of the event's attractions. “The event was sensational. The club and 7K deserve congratulations for this amazing celebration,” said club legend Abel.
“This was another important initiative we carried out with our main sponsor. It’s a way to reward our members and, of course, attract more fans interested in joining the Sócio Rei membership program,” said Caio Lacerda, Executive of Marketing and Business at Santos FC.
“We took advantage of a great location in São Paulo to invite members and fans to watch the match in a welcoming setting, with various activations and exclusive giveaways. We’re confident that supporters had a very enjoyable experience during this match,” added Wellingthon Vieira, Marketing Director at Ana Gaming, owner of the 7K, Cassino, and Vera brands.
Source: GMB
