The goal of the agreement is to promote safer and more transparent practices, aligned with the country’s new regulatory landscape.
The company also joins the Integrity Exchange, Sportradar’s global information-sharing network aimed at combating match-fixing in sports.
Bettor Sense is a technology based on artificial intelligence, developed from behavioral studies. It allows operators to detect early signs of potential gambling-related issues and carry out specific interventions tailored to each case.
The tool complies with Brazilian regulations and reinforces BETesporte’s commitment to a safer, more ethical, and responsible betting environment.
Additionally, by joining the Sportradar Integrity Exchange, BETesporte now directly contributes to an international integrity monitoring network.
The platform allows operators to share alerts on suspicious betting activity with Sportradar’s specialized team, strengthening the global response to match manipulation and fraud. In 2024 alone, the Integrity Exchange identified 843 matches with signs of irregularities, of which 291 were confirmed as suspicious—an 88% increase over the previous year.
“This partnership with BETesporte marks an important milestone in Sportradar’s ongoing mission to contribute to a safer and more sustainable sports betting and iGaming market. BETesporte is taking a proactive stance by incorporating responsible gaming as a central part of its operations,” said Tom Mace, Senior Vice President of Integrity & Regulatory Services, Product & Strategy at Sportradar.
“We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect users and enhance compliance,” added the executive.
“BETesporte is fully committed to transparency and security across all its operations. This partnership with Sportradar—through the integration of Bettor Sense and the Integrity Exchange—reinforces our dedication to promoting a responsible and ethical betting environment in line with regulatory standards,” stated Marcos Pereira, CEO of BETesporte.
“Sportradar’s advanced technology allows us to anticipate and prevent risky behavior, ensuring the best possible experience for our bettors with full security. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority,” Pereira concluded.
Sportradar
Sportradar Group, founded in 2001, is a global leader in sports technology, creating immersive experiences for sports fans and bettors. Positioned at the intersection of sports, media, and betting, the company offers sports federations, media outlets, consumer platforms, and sports betting operators a wide portfolio of solutions to drive their businesses.
As a trusted partner to organizations such as ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers more than one million events annually across all major sports. With strong relationships and industry expertise, Sportradar not only redefines fan experiences but also protects sport through its Integrity Services division and by promoting an integrity-based environment for all stakeholders.
For more information, visit: www.sportradar.com
BETesporte
A major supporter of Brazilian football, BETesporte is currently the main sponsor of CRB and Volta Redonda, teams competing in the 2025 Campeonato Brasileiro Série B, as well as CSA, which plays in Série C. Previously, the company has partnered with several clubs including Goiás, Vila Nova, Caxias, Ypiranga, and Aparecidense.
Operating in the betting sector, the company offers a wide range of betting options and provides thousands of daily events, featuring super odds and top market prices—all through a secure and intuitive platform. BETesporte is regulated, authorized by the Federal Government, and partners with renowned former players like Zico, Diego Souza, and Vampeta.
As part of its strategic plan for the second half of 2025, BETesporte announced a sponsorship agreement with CazéTV, which includes the broadcast rights to some of the most prestigious European football competitions, such as the Europa League, Conference League, Bundesliga, Serie A, Ligue 1, and the Kings League, a new format gaining popularity among fans.
This move comes at a time of consolidation for the company in the national sports scene. This year, BETesporte sponsored 11 state championships and is currently present in major tournaments such as the Copa do Nordeste, the Campeonato Brasileiro Série A and Série B, and the Brazilian National Team’s World Cup Qualifier matches.
On the platform, users enjoy an innovative, high-tech, and user-friendly interface covering numerous sports, from football to MMA, as well as vaquejada, motocross, tennis, basketball, and many others.
To offer a dynamic and interactive service, the platform is fully mobile-integrated, allowing players to track real-time statistics of sports events and even watch live matches, including NBA, Bundesliga, and the Supercopa.
Source: GMB
