With creative direction by advertising agency WeContent, the video stars Davi Brito as 'Tigrinho' and includes appearances by brand ambassadors and comedians Renan da Resenha, Zé Fabiano, and Daniel Perrone, who portray characters based on some of the most iconic online casino games.
Produced mainly for dissemination on Betsul’s social media channels, especially YouTube, the commercial will also air on television, with planned insertions on RedeTV!.
“We’re increasingly investing in content that connects our audience to the importance of betting responsibly. Entertainment is certainly part of the betting world, but it’s our duty to remind people that it must always go hand in hand with awareness. In this campaign, we use humor to capture attention and clearly show that betting can be fun – as long as it’s done with control, balance, and the right information,” says Mateus Rosa, Betsul’s Marketing Manager.
Scripted by WeContent content strategists Magno Nunes and Leonardo Geber, Davi Brito plays the 'Tigrinho', a character inspired by the Fortune Tiger game. He’s joined by Renan da Resenha as the “Old Man of Lightning,” a nod to the Gates of Olympus game. Zé Fabiano plays the “Astronaut” from Spaceman, while Daniel Perrone takes on the role of the 'Bull' from Fortune Ox.
Together, the characters meet in a magical, fictional setting where they face an unusual challenge: helping a downcast 'Tigrinho' rediscover joy in a place where fun and responsibility go hand in hand. With a blend of humor, fantasy, and charm, the ambassadors set the tone of the campaign by reinforcing – in a lighthearted and comic way – that the betting world is not a “reality show,” and betting is not a fast track to wealth but a conscious decision.
“We started with the idea of creating a fantasy world inspired by popular slot games but grounded in the responsibility the topic demands. Turning our brand ambassadors into characters was a fun way to engage the audience while reinforcing an important message about conscious betting,” says Marcus Coura, COO of WeContent.
Betsul
A regulated operator in the Brazilian betting market, Betsul was established in 2019 and became the first betting site in the country to earn the RA1000 certification from Reclame Aqui. The company offers 24/7 customer support to ensure the best possible player experience and maintains a strong focus on promoting responsible gaming.
Upon registering on the website (for players aged 18+), users can access a wide range of sports and national and international competitions, online casino games, live casino, eSports, and instant games.
Learn more at https://www.betsul.bet.br. Authorization: Portaria SPA/MF nº 255/2025.
Source: GMB
