On one side, an industry that plays by the rules.
On the other, one that lives outside them.
On one side, an industry with a tax ID, license, and clear regulations.
On the other, one that hides behind faceless websites.
On one side, an industry that is inspected and audited.
On the other, one no one knows where it comes from or where it’s headed.
On one side, an industry that invests in technology, compliance, and Responsible Gaming.
On the other, one that profits with zero accountability.
On one side, an industry that communicates, takes a stand, and answers to society.
On the other, one that operates in silence and feeds on misinformation.
On one side, an industry that shares data with the government, the market, and the public.
On the other, one that wipes out every trace.
On one side, an industry that plays fair.
On the other, one that plays dirty and gets away with it.
On one side, an industry that strengthens the formal economy.
On the other, one that fuels informality and tax evasion.
On one side, an industry that answers to the national gaming authority.
On the other, one that answers to no one.
On one side, an industry that protects the player.
On the other, one that doesn’t even offer the basics.
On one side, an industry that invests in regulated media.
On the other, one that boosts disguised posts and sponsors influencers in the dark.
On one side, an industry that follows rules, pays taxes (a lot of them), and plays fair.
On the other, one that only plays to win, no matter the cost.
On one side, an industry that is part of the solution.
On the other, one that is the problem.
On one side, the rule of law
On the other, chaos.
The question isn’t whether people will bet.
It’s where they’ll do it.
Restricting or penalizing those who do it right only paves the way for those who don’t.
Is it clear, or should I draw it for you?
Thiago Iusim
Founder and CEO @Betshield Responsible Gaming - www.thebetshield.com
