Mourinho’s arrival reinforces SportyBet’s mission to establish itself as a global leader in sports betting and online gaming.
Currently the head coach of Turkish club Fenerbahçe, Mourinho has built a winning career leading football giants such as Chelsea, Real Madrid, and Manchester United, becoming synonymous with excellence, high performance, and trust. His iconic personality is perfectly aligned with SportyBet’s values — delivering a high-quality experience that conveys security — positioning the brand as the top choice for bettors in Brazil and Mexico.
“It’s an honor to welcome ‘The Special One’ to the SportyBet team in Brazil and Mexico. José Mourinho is the perfect profile to be the face of SportyBet, and I have full confidence that he will represent our brand and the entire Sporty Group with excellence," said Miguel Puche, Global Brand Director of Sporty Group.
"His career speaks for itself, and combined with his deep knowledge of the sports world, we believe he is the ideal choice to boost SportyBet’s presence in the region and make our users feel part of a special community.”
The announcement of Mourinho as brand ambassador marks the beginning of a major campaign being developed by SportyBet in Brazil. The initiative aims to solidify the brand’s status as the leading choice for sports betting and entertainment in the country, while also strengthening its recent expansion into the Mexican market.
Sporty Group is a global consumer-focused sports and entertainment company with international platforms serving millions of active users daily. With technology and operations hubs across four continents, the group delivers premium, live, and interactive content to sports fans around the world through a portfolio of complementary brands.
Source: GMB
