Previous stages were held in Belo Horizonte (May 3–4 and July 4–6) and Londrina (May 24–25), also with Reals' support. After the Diadema leg, the top-ranked team will move directly into the Main Draw, while the second and third will compete in the Qualifying Draw.
"The Road to Challenger circuit is a key event for the development of 3x3 basketball in Brazil. Reals recognizes the sport's growth and has supported every stage of the competition. Through this initiative, we aim to elevate the teams and the tournament, and leave a legacy by encouraging the professionalization of 12 additional teams across Brazil," said Diego Buriti, Marketing Director at Reals.
"This lays the foundation for a new competitive cycle after the Brasília event, with the goal of securing a spot at the 2028 Los Angeles Olympic Games."
Reals operates in full compliance with the new federal regulations implemented in 2025, reinforcing its commitment to best market practices. The company follows a sustainable growth model focused on innovation, strategic partnerships, and sports engagement.
Reals' footprint in football also strengthens its identity. It is the main sponsor of Coritiba Foot Ball Club in Brazil and the Official Regional Betting Partner of AC Milan in Latin America. The brand also features actor and TV host Rodrigo Faro as its ambassador.
This strong positioning has fueled Reals' rapid growth in Brazil. In 2023, the company was internationally recognized with the “Rising Star of the Year” award by SiGMA World. The following year, it solidified its leadership by winning the "Best Sports Betting Operator in Brazil" award at SiGMA, cementing its rising trajectory in the industry.
Source: GMB
