With the slogan “Nothing beats the thrill,” the campaign revives original broadcasts of unforgettable moments in Brazilian football history.
Among them are two plays from the 1994 FIFA World Cup, remembered as the championship that ended a 24-year drought: the goal that secured Brazil’s win over the United States—born from a brilliant play by Romário and Bebeto—and Taffarel’s historic penalty save against Massaro in the final against Italy.
The campaign uses real broadcast audio, exactly as it was aired live, concluding with the phrase: “Every great story was once a bet.”
“It’s a great joy to lend my voice once again to such remarkable moments in our sports history. Betting is part of life for those who believe. To narrate is to relive—and revisiting these moments is always special,” said José Silvério.
Silvério spent 25 years at Rádio Jovem Pan and another 20 as the main announcer at Rádio Bandeirantes, in a move that generated buzz like a star athlete switching teams. Nicknamed the “Father of the Goal,” he covered 11 World Cups.
He believes the chosen plays were perfect: “The 1994 World Cup was very special. Brazil had gone 24 years without a title, and that generation was under tremendous pressure. Narrating moments like Romário’s pass to Bebeto and Taffarel’s save was unforgettable, because it wasn’t just football, it was the hope of an entire country. Hearing those plays again through this campaign is a reminder that every great victory starts with an act of courage. It was emotional back then, and it still is today.”
Betting market
The campaign was created by agency Dojo and marks a new chapter for Rivalo in Brazil. Since January 2025, the company has operated through Olavir Ltda. with a license to participate in the newly regulated iGaming market in the country. As a result, the brand is ramping up its communications strategy to deepen its connection with Brazilian fans.
“It’s impossible not to get goosebumps listening to José Silvério’s original narration. I invite everyone to watch our ads and feel their hearts race. Sports bring excitement, butterflies, and joy—feelings we want to associate with our brand during this new growth phase. This is a unique campaign designed to take us to the next level, showing how Rivalo connects with people in a real and meaningful way,” said Pedro Marques, Rivalo’s Head of Marketing.
According to Thiago Baron, Creative Director at Dojo, the choice of Silvério and the historic plays taps into a rare emotional bond. “The true highlight of this campaign is its ability to emotionally connect with the audience, whether they remember hearing the original broadcast or simply feel passion for the sport. The plays we chose involved bold and creative decisions by the players, which aligns perfectly with Rivalo’s spirit and that of its audience.”
Present in Brazil and Colombia, Rivalo offers a robust sports betting platform and a full casino games portfolio. The company is committed to technology, security, and user experience as key competitive advantages, and now, it’s also betting on emotion—the kind that, as the campaign reminds us, nothing can beat.
Source: InfoMoney25
