Michael Diederich, FC Bayern Munich Executive Vice Chairman commented: “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field - highly innovative and always pushing forward - qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.
George Daskalakis, Kaizen Gaming CEO, stated: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide”.
Julio Iglesias, Kaizen Gaming Chief Commercial Officer added: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally”.
Kaizen Gaming and Betano
Kaizen Gaming is one of the biggest GameTech companies in the world. With a focus on Technology and People, it aims to continuously evolve the betting experience it offers to millions of customers around the world and entertain sports fans in a fun and responsible way.
Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence across numerous markets in Europe, the Americas, and Africa. The company employs more than 2,700 people across the globe.
Kaizen Gaming has been recognized as a leading player in the global sports betting and gaming market, having received several industry awards, including a world first of seven trophies in a single year at the 2024 EGR Operator Awards (“Operator of the Year”, “Employer of the Year”, “Affiliate Program”, “Football Betting Operator”, “In-House Product”, "In-Play Sports Operator", and “Mobile Sports Product”).
FC Bayern
FC Bayern Munich was founded in 1900 and in its 125th anniversary year was the first club in the world to pass the 400,000 member mark. Its guiding principle: ‘Mia san mia’ (We are who we are). Bayern are the German record champions with 34 titles and also hold the record in the DFB Cup with 20 wins.
In Europe, the club has six Champions League victories to its name, with the years 2013 and 2020 standing out, when it won the treble and also the Club World Cup. FC Bayern is an international brand that embodies continuity, tradition and the ambition to always achieve the maximum.
Economically, it is one of the world's leading clubs, with sustainable growth and significant financial strength. In addition to professional football, the club is also involved in social and community activities, from promoting young talent to numerous aid projects.
Moreover, the club is successful in women's football and basketball and also maintains sections for grassroots sports. The heart of the club is its members and fans. Its Allianz Arena is a landmark of modern football.
Source: GMB
