Coringa has established himself as a phenomenon among the public, connecting the gamer universe to pop culture and digital lifestyle, and is the most-watched Brazilian streamer of all time in Brazil. He currently has more than 47 million followers on social media, with his channels on YouTube and Twitch, in addition to profiles on Kwai, Tik Tok and Instagram.
“I always seek to connect with projects that speak to my community and that have a purpose. Being part of the H2bet team, with LOUD, is another way to bring quality entertainment and be close to the audience that has followed me since the beginning,” says Coringa.
The arrival of Coringa strengthens H2bet's team of ambassadors, which also includes former player Marcelo "Twelve" Vieira. The choice of ambassadors follows H2bet's vision of offering entertainment responsibly, safely and innovatively.
“H2 has always had a DNA of innovation and a strong digital streak. The ‘H2 Way’ is to be alongside the greats. Coringa and LOUD represent exactly that, they are phenomena that go beyond eSports. They connect communities, inspire behavior and translate what it means to be relevant in the digital environment. For H2bet, having Coringa as an ambassador and sponsoring LOUD reinforces our commitment to relevance, impact and presence in the spaces where entertainment happens”, says H2bet CEO, Ueltom Lima.
H2bet's sponsorship is the largest in LOUD's history, in a project that was co-produced by Kwai for Business, Kwai's business unit. With the partnership, Caio “Caiox” da Rocha Amado, Pedro “Brabox” Assunção, Gabriel “Gabe Peixe” Baptista and Renato Vicente — members of LOUD and prominent names on social media — also become official influencers for H2bet, expanding the bookmaker's connection with the digital universe.
The partnership with LOUD marks a new phase for H2bet in the digital environment, with a focus on innovation and connecting with new audiences. By joining forces with creators who lead conversations on social media and influence the behavior of current generations, the brand reinforces its commitment to being present where entertainment happens — in a responsible, safe and creative way.
Founded in 2019, LOUD quickly became a powerhouse in esports, winning titles, engaging millions of fans and being recognized internationally for its innovation and creativity. The organization competes in prominent leagues such as Kings League, Valorant, Free Fire and League of Legends, in addition to having a team of content creators who are references among the new generations.
H2bet is the sports betting and online gaming platform of the H2 Group, one of the most traditional names in gaming entertainment in Brazil, founded almost 20 years ago and fundamental for the legalization of poker in the country. This gaming history of the H2 Group is also another point of connection with the LOUD community. H2bet was launched at the end of 2022 and was created with the commitment to promote a safe, fun and responsible experience for its users.
Source: GMB
