Through BetMGM, Brazilian customers will now enjoy Inspired’s Virtual Sports games, including V-Play Football (Brazil) – a custom-developed product tailored for the Brazilian market. This bespoke game captures the energy, passion and excitement of Brazilian football, delivering a dynamic and authentic betting experience.
BetMGM is debuting Virtual Sports in Brazil as part of its broader international expansion strategy, with additional markets and new gaming experiences on the horizon. The launch is powered by Inspired’s partner, Kambi, a trusted provider of premium sports betting solutions, ensuring a seamless and high-performance betting experience for players.
“We are thrilled to expand our partnership with BetMGM and Kambi, bringing our market-leading Virtual Sports content to Brazil,” said Brooks Pierce, President & Chief Executive Officer of Inspired. “The launch of V-Play Football (Brazil) is a significant step in our commitment to delivering localized, high-quality gaming experiences. Our innovative Virtual Sports products will offer Brazilian players an exciting, fast-paced betting experience, complementing traditional sports betting.”
“Kambi is committed to providing our partners with best-in-class betting experiences, and our collaboration with Inspired enhances our Kambi Engage offering with their industry-leading Virtual Sports portfolio,” said Jamie McKittrick, SVP of Commercial Operations at Kambi. “We are particularly excited to bring V-Play Football (Brazil) to market, as it perfectly aligns with the region’s passion for football.”
“The arrival of Virtual Sports to our portfolio in Brazil reinforces BetMGM’s commitment to offering innovative, personalized experiences aligned with the Brazilian public’s culture and passion for sports. I believe that this partnership will allow us to take another important step in the diversification of digital sports entertainment in the country, as well as strengthening our betting offer and highlighting our presence in the country,” said Almir Ribeiro, CEO of BetMGM Brazil.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. The company’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue.
Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
Kambi Group is the home of premium sports betting services for licensed B2C gaming operators. Its portfolio of market-leading products includes Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, Esports, Front End and Sportsbook Platform.
Kambi Group also operates esports data and odds supplier Abios, front end technology experts Shape Games and cutting-edge AI trading division Tzeract.
The company’s partners include ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, BetMGM, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi Group employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.
Additional information can be found at https://www.kambi.com.
Source: GMB
