Brazil’s iGaming landscape has entered a new era with the official regulation in January 2025 opening doors to unprecedented growth. As the market matures, operators are seeking not just content, but robust, future-proof solutions that can allow them to unlock long-term, sustainable growth.
Enter Zenith, an iGaming aggregator that has quickly become one of the most dynamic forces in Asia. With a stellar track record and a deep understanding of emerging markets, Zenith is now poised to make a significant impact in Brazil and across Latin America.
To delve into Zenith’s ambitious plans and unique value proposition, we sat down with Karina Moral, Zenith's Senior Business Development Manager. Karina, a pivotal figure in Zenith’s global expansion, shares her insights on what makes Zenith the ideal partner for operators navigating Brazil's vibrant market.
GMB - Welcome, Karina! To start, could you give our readers an introduction to Zenith and why the company was created? What gaps in the market did you aim to fill?
Karina Moral - Zenith was founded in 2015 with a clear vision: to bridge critical gaps in the iGaming ecosystem, particularly within emerging markets. We observed a distinct need from operators who were seeking faster, more flexible access to a global content library, but without the complexity and fragmentation that often comes with integrating multiple providers individually.
From day one, our focus was on not just building a collection of tools, but instead an adaptable and comprehensive platform that could truly support growth across a diverse range of regions. This vision has materialised into our key pillars: OneAPI, our award-winning full-suite aggregation platform; GamesAPI, our powerful resale and distribution capabilities; and ALIZE, our exclusive in-house game studio. We are also committed to creating even more innovative products to further support this vision in the near future.
That’s a strong foundation. Given the competitive landscape, especially here in Brazil, how does Zenith differentiate itself from other aggregation platforms? What’s your elevator pitch for Brazilian operators?
Our core differentiator lies in our ability to combine content, infrastructure and crucial regional insight – all within one cohesive ecosystem. We don’t just offer games; we offer a complete solution tailored to market needs.
One of our greatest strengths, which is particularly relevant for Brazil, is that we are the largest global distributor of PG Soft games. This is a major draw for the Brazilian market, where PG Soft titles are incredibly popular – that is particularly evident with the exponential popularity of Fortune Tiger among Brazilian bettors. Beyond content, our local server infrastructure ensures unparalleled performance at scale, minimising latency and maximising player experience – a vital aspect in a mobile-first market like Brazil. Our multilingual team also provides hands-on, localised support, ensuring that operators get more than just a platform login; they get a dedicated partner that understands their needs and how best to meet them.
For us, flexibility is also incredibly important. Unlike other providers, we don't subscribe to a one-size-fits-all model. Through OneAPI, operators in Brazil can fully customise their game offerings and confidently grow their businesses with a setup that truly adapts to their unique needs and market strategies. We’re offering everything our partners need to succeed, all under one roof.
Zenith has achieved remarkable growth since its launch in 2020. What have been some of the key milestones that have driven this rapid success?
Our journey to date has been incredibly dynamic, and we’re confident that we will continue to go from strength to strength in the years to come. In our five years of operating, our content library which now grown to over 10,000 curated titles from more than 50 providers via OneAPI, establishing us as a truly comprehensive hub.
The launch of ALIZE, our exclusive game studio, has also been a major success. ALIZE is rapidly becoming a recognised name across the industry; it is known for its immersive, engaging titles that resonate deeply with players. Add to that our recognition as the largest distributor of PG Soft titles on a global scale – it's easy to see why we’re here to position ourselves as the partner of choice for operators targeting Brazil. We’re here to support our partners’ growth ambitions by providing streamlined, easy access top-performing games at highly competitive rates.
Operationally, we’ve scaled significantly across Asia and now Latin America, always ensuring localised marketing, robust infrastructure, and dedicated support. This global expansion, coupled with our commitment to excellence, has led to significant industry recognition, including prestigious awards such as “Best Aggregator” (SiGMA Asia 2023 and 2025) for OneAPI and “Best Slot Provider Newcomer” (SiGMA Asia 2024) for our ALIZE proprietary games. These milestones have truly underscored our commitment to innovation and delivering exceptional value and are a testament to our company ethos of pushing the boundaries of excellence.
The Brazilian market has been on everyone’s mind since its regulation on 1 January. Why is this market strategically important for Zenith at this moment, and what has been the key factor in your decision to enter now?
Brazil is not just important because of its recent regulation; it's because of the sheer demand and energy surrounding it. We’ve seen massive interest from operators that are already active in Brazil as well as from international brands that are preparing to enter. It has become a top priority for us to support them with our full range of cutting-edge tech and robust infrastructure that can enable them to scale, both quickly and successfully.
While many of our current clients operate in diverse and dynamic emerging markets, our strategic move into Brazil underscores a long-term commitment to our growth in Latin America. We are heavily investing in compliance and certifications to future-proof our platform and unequivocally support those who are transitioning into, or are already operating within, regulated environments.
Our role isn't to dictate where operators go; it's to provide them with the most flexible, compliant and sustainable foundation possible, especially crucial for a market as significant and regulated as Brazil. Our presence at SiGMA Sao Paolo2025 and our recent partnerships with CP Games and Paraguay’s Jugamax for expansion across Latin America further highlights our dedication to this region as a whole.
What makes Zenith uniquely positioned to help Brazilian operators gain a competitive edge in this newly regulated environment, especially with stringent requirements like PIX integration and biometric verification for KYC?
Zenith offers Brazilian operators, whether they are already regulated, or planning their expansion, a distinct pathway to differentiate and achieve rapid growth. We’ve proactively invested in the critical infrastructure required to succeed. This includes local server support that ensures optimal performance, rapid integration capabilities to get operators up and running quickly and, of course, direct access to the top-performing games that Brazilian players already love through our aggregation platforms. We’re also very excited to be introducing them to our exclusive ALIZE titles – which I’m sure players will love.
The fact that we are actively securing all necessary certifications now is a testament to our longer-term commitment to the Brazilian market. We understand the specific demands of Brazil - from the widespread adoption of PIX for payments to the robust requirements for AML and KYC protocols, including CPF and biometric verification.
Our platform is being meticulously adapted the local demands of LatAm, ensures that operators can focus on their business while we handle the truly localised delivery thar operators need to become markets leaders. So, if you’re looking for the best - with speed, flexibility and a content catalogue that resonates with local players– we’re here to deliver!
Finally, what is Zenith’s long-term vision for Brazil and Latin America more broadly?
Our long-term vision is to remain highly adaptable to the market's evolving realities. Regulation, particularly in a dynamic region like Latin America, will continue to evolve at breakneck speed – and so will Zenith. Our core strength lies in empowering operators with the agility to move fast, access competitive, localised content and build standout platforms, regardless of jurisdiction.
Whether an operator is already regulated, navigating the path to compliance, or preparing for future regulatory shifts, Zenith is committed to being a steadfast partner through every stage of their journey.
We see Brazil as a cornerstone of our Latin American expansion, a market where our commitment to excellence, localised support and unparalleled content aggregation will unlock immense potential for all our partners. We're not just entering the market; we're investing in its future alongside the operators who will shape it.
Source: Exclusive GMB
