7K takes another important step in its mission to foster a more honest, responsible, and sustainable betting industry. As an official sponsor of Mirassol Futebol Clube, the company, in partnership with Sportradar, is promoting an exclusive workshop on sports integrity for athletes, coaching staff, and other club professionals.
The initiative is part of the Ana Gaming Group's strategy to actively promote transparency and ethics in the sports environment.
"Integrity is a central component of the credibility of the betting industry and sports as a whole. By hosting this workshop at Mirassol, we continue our commitment to supporting initiatives aligned with regulatory requirements and industry governance standards," says Nickolas Ribeiro, Partner and Founder of the Ana Gaming Group.
"Advancing regulation requires an active stance from companies. Investing in training is an objective measure to mitigate risks and reinforce shared responsibility in preventing match-fixing," added the executive.
The workshop addressed crucial topics such as the risks of match-fixing, the consequences for those involved, and the importance of reporting. Sportradar, with its extensive experience in monitoring and sports intelligence, contributed valuable insights and practical cases to enrich the discussion.
Alex Muralha, Mirassol goalkeeper, highlighted the importance of the lecture in the national context. "Honestly, I didn't know this problem was so large and complex. This alerts us, so we can talk to our family and friends and treat this issue with the utmost seriousness possible. It goes far beyond what we imagined. It was very interesting, thank you very much for the lecture," the player reinforced.
7K reiterates its commitment to continue investing in initiatives that strengthen sporting integrity, expanding this workshop model to other partner clubs and contributing to an increasingly ethical and transparent football landscape.
Source: GMB
