According to Renan Cavalcanti, marketing director at EstrelaBet, the competition reinforced the connection between excitement, fans, and technology. "We saw great Brazilian teams facing the biggest European teams. This type of competition creates a new connection with football. Fans engage with their national idol, a foreign team they admire, or even root against their own club's rival," says the executive.
During the tournament, 67% of bets were placed pre-match, while 33% were made in real time. To enhance the experience, the platform offered more than 350 exclusive boosts, with an average of five super odds per match. These boosts are promotions that temporarily increase betting odds, offering more attractive returns at strategic moments.
Another highlight of the period was the launch of EstrelaBet's Android app, held close to the World Cup final. "It's still too early to measure the full impact, but we've noticed that many customers have started using the app to track results and data, even without placing bets. This shows that we're offering a seamless experience with quick access to information," adds Renan.
The final between Chelsea and PSG was the game with the highest stakes. Next in line are Fluminense vs. Chelsea, PSG vs. Real Madrid, Flamengo vs. Bayern Munich, and Palmeiras vs. Chelsea.
In the ranking of matches with the highest financial returns for users, the highlights were Flamengo vs. Chelsea, Manchester City vs. Al Ain, Fluminense vs. Ulsan, Juventus vs. Wydad, and Inter Milan vs. Urawa Red Diamonds.
Source: GMB
