During the conversation, he stated that sports journalism is experiencing a crisis, driven by changes in content consumption and the rise of influencers in coverage.
According to Henning, audiences prefer to follow someone who speaks their language, who positions themselves as fans and reacts emotionally, rather than listen to more technical or impartial analysis.
For him, journalism remains essential, but it needs to adapt to what the audience seeks, without losing its ethics or becoming boring. "We're experiencing a crisis in journalism, not just sports. The public wants to hear fans who speak their language, who passionately complain about the right-back. They no longer want commentators who say 'look,'" he stated.
He also highlighted the growing difficulty in balancing information and entertainment in the age of social media. "We're living in difficult times. The audience is looking for something else, and journalism needs to adapt without losing its function. It can't be boring, it can't be arrogant, but it also can't become a fan base. It's an increasingly difficult balance to maintain," he added, emphasizing the importance of maintaining a constant balance.
Recalling his arrival at CQC, he spoke about ethics among colleagues and respect for the profession: "Even when I came in with a different language, I never bothered a reporter live. That's something I think is being lost. The internet has somewhat blurred this notion of boundaries."
Henning also expressed concern about how younger audiences relate to journalists. He lamented that many people waste the opportunity to build bridges with their idols by approaching them aggressively.
He cited instances where he responded to criticism on social media, and in doing so, the person who posted the message claimed to be a fan. For him, this shows how digital dynamics can drive people apart, rather than bring them closer.
The "Andreoli Modo On" videocast is a partnership between Felipe Andreoli, Superbet, and Kwai for Business, Kwai's business platform. Every week, a new episode connects the audience with the behind-the-scenes story of sports and communication with lightheartedness and good humor on the official "Andreoli Modo On" Kwai profile.
Superbet
Superbet Group is a technology and entertainment company founded in 2008 in Romania, with the mission of providing entertainment in sports and gaming. Present in 12 countries, Superbet has been operating in Brazil since 2023, making it the first to obtain a federal license to operate fully legally.
Master sponsor of clubs such as São Paulo F.C. and Fluminense, it adopts responsible gaming practices and is a leader in compliance and best practices. It is a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the integrity interests of the world's largest licensed online betting companies and operators.
Website: https://superbet.bet.br/
Kwai and Kwai for Business
One of the most popular free apps in Brazil, Kwai allows users to create their own content and share videos online in an easy, inclusive, and accessible way. With a mission to make people shine, Kwai believes that all of life's little moments deserve to be shared.
The app is available for iOS and Android, on the App Store and Google Play. Kwai for Business is Kwai's commercial platform, which brings together resources and tools for companies to develop and insert sponsored content into the app. With advanced technology and products, Kwai for Business can meet the marketing needs of brands at different stages of campaigns.
Learn more at: kwai.com and www.kwai.com/business
Source: GMB
