Games Magazine Brasil - It’s been half a year since the Brazilian market regulated. Given Zenith’s big plans for Brazil, have there been any surprises or particular trends across Brazil that have particularly caught your attention?
Karina Moral - It’s certainly been an eventful period, and while demand is undeniably high, we’ve observed a few key trends that highlight exactly what an operator needs from a partner like Zenith. Firstly, the pace of licensing timelines and formal processes has been slower than many anticipated, making it challenging for operators to forecast their market entry precisely. Having a partner like Zenith, who can offer unparalleled speed to market via our OneAPI and local server infrastructure, is going to be key for operators looking to overcome this challenge.
Secondly, market saturation is also becoming a key trend to watch. We’ve seen a rapid influx of operators, some entering without full localisation strategies in place, focusing more on speed than deep market understanding.
This highlights that while initial demand is hot, long-term success will definitively favour those who adapt quickly and truly integrate with local player preferences. This is where too many brands are falling short right now – they need a B2B provider that understands exactly what games Brazilian players want.
We’ve taken our time to enter the market precisely because we’ve invested so much time in building a content catalogue that resonates perfectly with local players. The fact that we’ve partnered with multiple local studios, as well as being one of the world’s largest distributors of PG Soft games are perfect examples of this!
In your view, what are the biggest pain points that operators face when entering the Brazilian market?
Based on our extensive work across emerging markets, we’re positioned as the ideal partner for any operator looking to enter. We’re already trusted by over 150 providers and 500 operators, as well as delivering to 50 million players globally. We know exactly what it takes to succeed on a local level. That means beyond basic language translation, true localisation involves understanding unique gameplay styles, culturally relevant content, and – for our partners building their brand – intuitive UX design that resonates with Brazilian players.
Operators are also grappling with evolving compliance expectations, requiring agile and future-proof solutions. Furthermore, managing multiple vendors for games, platforms, and services is a significant hurdle, slowing down time-to-market – with our OneAPI being the perfect solution to this. Lastly, access to reliable, dedicated local support and robust technical infrastructure remains a challenge for many, which is precisely where Zenith's comprehensive ecosystem differentiates itself, offering a single, streamlined point of contact for all these needs.
With a curated library of over 10,000 games from 150+ studios, how does Zenith help Brazilian operators tailor their content to ensure that they can effectively meet the needs of players across the region?
Our OneAPI is the definitive answer, and it's built on a foundation of robust, scalable infrastructure designed for global reach. It provides instant access to an unparalleled range of tested and highly relevant titles, meticulously selected for diverse player preferences.
Our single integration solution simplifies updates and testing, drastically reducing operational friction. Crucially for Brazil, many of our key titles are already certified for specific market requirements, including those from PG Soft and Pragmatic Play – as well as our recent integration of local studio CP Games.
Of course, as the world's largest distributor of PG Soft games, we also offer our partners highly competitive rates for top titles like Fortune Tiger, thanks to our sheer distribution volume. This combination of vast, relevant content and seamless, performant access via OneAPI is key to helping operators hit the ground running with locally loved games.
What advantages do your proprietary games, like those from your ALIZE studio, bring to the table for Brazilian operators looking to offer exclusive content and unique player experiences?
ALIZE is where innovation truly shines for our partners, offering a critical competitive edge. It delivers exclusive content not available via competitors, providing a strong differentiator in a crowded market. Our development focuses on culturally aligned titles, such as those inspired by local favourites like Jogo do Bicho or Truco, ensuring deep resonance with Brazilian players.
These games are visually rich, deliver fast-paced, engaging gameplay optimised for all devices, and are specifically designed to drive retention. We're also pioneering unique mechanics, like multi-bet Plinko, which offer fresh, exciting experiences that keep players coming back. Our recent award from SiGMA for Best Slot Provider Newcomer in 2024 for ALIZE further validates our commitment to delivering high-quality, high-performing exclusive content.
Zenith promises 'frictionless integration' via OneAPI. How does that translate into faster revenue generation for partners entering or scaling in Brazil?
Frictionless integration is directly proportional to faster revenue, especially given our robust and reliable backend tech – which is one of the best on the market. By offering access to over 10,000 games through OneAPI in just a single integration, we eliminate the complexity and delays associated with managing multiple APIs or fragmented contracts.
Operators benefit from centralised support, streamlined onboarding, and comprehensive testing, all handled by Zenith. This significantly reduces time-to-market and operational overhead.
This means they can launch and optimise their content strategy much faster, translating directly into quicker player acquisition and accelerated revenue streams. Our dedicated local server infrastructure also ensures unparalleled performance, minimising latency and maximising uptime – a vital factor for sustained revenue generation in a dynamic, mobile-first market like Brazil.
Source: Exclusive GMB
