The launch comes at an important time, following the update of Google's policy that began allowing regulated betting apps on its store in Brazil. The measure is seen as a fundamental step forward for the sector, as it helps to formalize the market and protect consumers.
According to Talita Lacerda, Ana Gaming's Operations Director, the official entry of the group's apps on the Google Play Store represents a strategic advance in security, regulation and user experience.
“Being on the Play Store goes beyond practicality. It is a movement aligned with the guidelines of the regulated market, which guarantees the customer a safe, verified and compliant environment. Google’s new policy is a turning point for the sector — and serious companies, such as those from Grupo Ana Gaming, are ready to lead this new era,” says the executive.
Talita also reinforces the role of the initiative in combating the illegal market. “The official app is a direct barrier against unauthorized versions, clones and fraudulent practices. When users download our app from the official store, they can be sure that their data, their account and their experience are protected. We remain firm in our commitment to offering safe, responsible entertainment that is 100% in line with current regulations,” concludes the director.
At this first stage, the 7K and Cassino apps will only be available for smartphones and tablets that have the Android operating system, developed and maintained by the North American tech giant.
Ana Gaming is a complete ecosystem and a leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.
The Group is made up of renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.
To learn more about the Ana Gaming group, visit: https://anagaming.com.br/.
Source: GMB
