With a 25-year career, the executive has worked at Playbrandsgroup, Luen Instrumentos Musicais and Savegnago Supermercados.
Throughout his career, Berton has led recognized projects in the marketing and events sector. One example is Skol Beats, an electronic music festival that gained national prominence between 2001 and 2008. He also led the creation of Philips Expression, a relationship program for young audiences maintained by the brand between 1999 and 2002.
In addition to his practical work, Berton is also the author of works focused on the area of marketing and events. Among his books, “The Marketing Bible” and “The Events Bible” stand out, often cited as reference material in courses and training focused on the sector.
Source: GMB
