With a solid background in branding, strategy, and communication, Paulin takes on the mission of driving the company’s marketing initiatives and strengthening its presence in the market.
With experience at renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer, and Grupo Aposta Ganha, Vitor brings a wealth of leadership experience, including roles as CMO and CGO.
He has led projects focused on branding, performance, digital products, business development, digital acceleration, and the integration of communication and data. His expertise includes developing digital marketing strategies, mobile-optimized campaigns, CRM solution implementation, and continuous improvement of user experience — always guided by data to maximize engagement and results.
"Leading marketing at Luckbet is a unique opportunity to consolidate the brand in a rapidly evolving industry. Our goal is to build a brand presence that combines light, fun entertainment with a smooth and personalized user experience, reinforcing our commitment to responsible gaming,” says Vitor Paulin.
His hiring strengthens Luckbet’s structure during a time of professionalization and growth, as the company aligns its operations with Brazil’s sports betting regulations.
“We’re entering a new phase at Luckbet — more structured and in tune with market demands. Bringing someone like Vitor reinforces our commitment to excellence across all areas, especially in how we position ourselves as a brand,” says Ivan Dutra, CEO of Luckbet.
“We don’t just want to keep growing — we want to establish ourselves as a solid brand, close to the public and fully aligned with the regulatory landscape. His experience will be fundamental to this process,” he concludes.
Founded in 2021 and headquartered in Cuiabá, Mato Grosso, Luckbet is a Brazilian online betting company that stands out in the national market. It has a history of sponsoring sports clubs and events, including Cuiabá EC, UFC’s LFA 209, and the Brazilian Footvolley Circuit. The platform also features actor and racing driver Caio Castro as its brand ambassador.
Committed to Responsible Gaming, Luckbet has implemented measures such as self-regulation, reality checks, and self-exclusion, and promotes access to support organizations like Gambling Therapy and GambleAware — offering bettors professional assistance through multiple communication channels. The company also complies with all Federal Government guidelines to operate in accordance with the new rules that came into effect in 2025.
Source: GMB
