The official authorization to operate came with the definitive license granted by the Secretariat of Prizes and Betting, linked to the Ministry of Finance.
The approval was obtained after TQJ proved full compliance with the requirements of the federal regulatory ordinance for betting operators.
Scheduled to debut in the second half of 2025, 'Bet do Milhão' is just the beginning of TQJ's plans. The company has also registered the Baú Bingo and Tele Sena Bet brands, signaling its intention to explore different niches within popular entertainment and television nostalgia — two strong brands in the history of the Silvio Santos Group.
“Our differential will be to offer a betting and gaming platform that not only complies with Brazilian regulations, but also positions itself as the safest and most transparent on the market, focused on consumer satisfaction and protection,” stated Leonardo Gadelha Sampaio, Chief Innovation Officer of the Silvio Santos Group, in an interview with Meio & Mensagem portal.
Operation focused on security and responsibility
To ensure a robust experience aligned with regulatory standards, TQJ chose OpenBet, a global reference in sports betting solutions, as its technological partner.
According to the company, the decision took into account advanced money laundering prevention tools, geolocation systems and resources focused on user security.
According to the executive, the potential of the Brazilian market is immense, but it depends on solid regulation and operators committed to good practices.
The entry of the Silvio Santos Group into the sector represents not only the expansion of its entertainment empire, but also the weight of a traditional brand in a changing market — now guided by legal requirements, technology and social responsibility.
Source: GMB
