The app brings together the platform's main features in a light, simple and intuitive interface. With fluid navigation and fast loading, it offers access to all of EstrelaBet's entertainment options, such as thousands of sporting events per day and casino games, all accessible from a single account.
The app also allows direct access to live broadcasts of sporting events, including several sports and national and international championships.
According to João Gerçossimo, CEO of EstrelaBet, the launch represents an important advance in the company's digital strategy. “The app embodies our vision of innovation at the service of players. It is one of the projects that shows how we use technology to deliver quality, safe and responsible entertainment. We want to be where the public is, offering a solid, simple and intuitive experience that works in an instant.”
In terms of customer service, the focus continues to be on agility, efficiency and hospitality. Players have access to 24/7 support via phone, email, social media and an integrated chat channel that combines human and artificial intelligence-assisted service, with a 90% satisfaction rate.
This standard of excellence was recognized in 2025 by the BiS Awards, which elected EstrelaBet in the Best Customer Service category, in addition to the company already being one of the nominees for the Reclame AQUI 2025 Award.
EstrelaBet's Technology Director, Douglas Petrocino, highlights that the applications underwent extensive testing before launch and that players were also invited to contribute with suggestions.
“We use technology to simplify the user experience. From the beginning, we listened to players to understand how to integrate all services — games, payments, support and security — in a fluid way. This active listening was essential to deliver a complete app, aligned with the real needs of our audience,” says Petrocino.
In line with Brazilian legislation, the app follows all the requirements defined by the Ministry of Finance and regulatory bodies. The flows include identity verification, document validation and facial biometrics for sensitive transactions, ensuring security at all stages. Responsible Gaming guidelines are also applied: games are exclusive to those over 18 years of age.
The commitment to Responsible Gaming is also present in the mobile environment. As on the website, the app offers tools such as self-exclusion, deposit limits and personalized alerts. In addition, EstrelaBet uses artificial intelligence to identify risk behavior patterns, both in the app and in the web version.
The initiative is part of an ongoing effort to protect players, which includes a partnership with FUMEC University, which focuses on producing studies on risk behavior and offering free psychological support to players in vulnerable situations.
“Technological advancement needs to go hand in hand with responsibility. This is what we strive for every day: to build a reliable, respectful and safe entertainment environment,” concludes Gerçossimo.
To download the app, simply search for Estrela Bet on the Play Store.
EstrelaBet is one of the largest Brazilian gamingtechs and operates with a definitive license in the national iGaming market. Voted the best Brazilian betting operator, it won awards such as "Best Sports Betting Operator in Brazil" and "Rising Star of the Year" by the SBC Awards Latinoamérica 2022, in addition to having been awarded twice in a row at the SiGMA Americas Awards in 2023 and 2024. In 2025, the company also received the BiS Awards in the categories "Best Action to Combat Gambling Disorder" and "Best Customer Service".
With offices in Belo Horizonte and São Paulo, EstrelaBet is recognized for its innovation, commitment to Responsible Gaming, legal advertising and support for sports and entertainment.
In partnership with FUMEC University, it develops pioneering initiatives to prevent pathological gambling, using cutting-edge technology to offer a safe experience and psychological support to users.
Working towards gaming integrity is also a priority for the company, which combines rigorous internal processes and strategic partnerships, such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian bookmaker to officially sponsor a FIFA event: the Women's World Cup™. This achievement consolidated its presence on the international scene and demonstrated its dedication to the development of various sports.
In Brazil, the company expands its operations by supporting major initiatives, sports broadcasts, cultural activities and media projects that strengthen the bond with the public and boost entertainment.
For more information: www.estrelabet.bet.br.
Source: GMB
