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Executive with over two decades of experience

Ana Gaming announces Luiz Felipe Escudeiro as the group's new CTO

Ana Gaming Group, the holding company responsible for the 7K, Cassino and Vera brands, announces the arrival of Luiz Felipe Escudeiro as its new Chief Technology Officer (CTO). With over 23 years of experience in the technology area and stints at companies such as KaBuM! and Motorola Mobility, he takes on the challenge of leading the company's product and innovation front, with a focus on expanding the performance, security and scalability of digital platforms.

Throughout his career, Escudeiro has built a solid track record in leadership positions at technology and consumer companies.

He served as CTO of KaBuM!, one of the largest technology e-commerce sites in Latin America, where he was responsible for major digital transformation and automation projects.

Before that, he had a notable stint at Motorola Mobility, as a programming manager, leading strategic engineering and software development projects on a global scale.

His arrival at Ana Gaming marks a strategic step forward in consolidating the company as a reference in technology in the betting sector.

In a dynamic and highly competitive market, where agility, security and reliability are essential, investing in robust digital solutions is essential to ensure not only data protection, but also an efficient and seamless experience.

“Taking over the technology team at Ana Gaming is an opportunity to apply technology with purpose. I join an already great team, and my focus will be on promoting the continuous improvement of our processes and, above all, of the people who execute them,” says Luiz Felipe Escudeiro, the company’s new CTO.

“Together, we will develop increasingly agile, secure and scalable platforms, combining innovation with responsibility to make the user experience even more fluid, reliable and with excellence in entertainment,” adds the executive.

Ana Gaming is one of the companies already authorized by the Prizes and Betting Secretariat of the Ministry of Finance to operate in Brazil and with the ongoing regulation of the sector and an increasingly robust user base, the demands for responsible management, technological security and compliance have grown in the same proportion.

In this new scenario, there has been a high growth in the hiring of high-performance executives from other markets, such as e-commerce, mobility, finance, among others.

The group's expectation for the second half of the year is to maintain the trajectory in a balanced and strategic manner, with a projection of additional growth of 20% until December, prioritizing the attraction of talent and the continuous development of teams.

Ana Gaming is a complete ecosystem and a leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.

The Group is made up of renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.

To learn more about the Ana Gaming group, visit: https://anagaming.com.br.

Source: GMB