For Vitor Paulin, CMO of Luckbet, the campaign represents a new moment in the way the brand communicates. “We believe that entertainment is about real engagement. That’s why we created a campaign that stirs emotion and fun. The Luck side is where everything happens, and we want people to have real fun on our platform, with boldness, but without leaving responsibility aside,” he says.
The visual identity features vibrant colors, striking typography and resources such as screen division, kinetic animations and visual transitions that symbolize the bettor’s “leap” to a new territory. The material was developed in a modular way, with developments designed for digital channels, streaming, social networks, CRM and in-person activations.
According to Paulin, the goal is to go beyond simply promoting products and consolidate an emotional territory. “We want to be remembered not just as a betting platform, but as a brand that inspires attitude. The idea of ??‘coming to Luck’s side’ speaks of courage, of going beyond the obvious, and this is the image of Luck that we want to convey to the public,” concludes the executive.
Luckbet, founded in 2021 and headquartered in Cuiabá, Mato Grosso, is a Brazilian online betting company that stands out on the national scene. With a history of sponsoring clubs and sporting events, including Cuiabá EC, UFC's LFA 209, and the Brazilian Footvolley Circuit, the platform boasts actor and racing driver Caio Castro as its ambassador.
Committed to Responsible Gaming, Luckbet has implemented measures such as self-regulation, fact-checking, and self-exclusion, in addition to promoting access to support organizations such as Gambling Therapy and GambleAware, offering bettors specialized professional support through various communication channels.
The company also follows all Federal Government guidelines to operate in compliance with the new rules that came into effect in 2025.
Source: GMB
