In May, authorized betting sites accumulated 2.12 billion visits in Brazil, with almost all of this traffic originating from mobile phones.
In total, there were 173 million unique devices in the month, which in practice represents a reach equivalent to approximately 80% of the Brazilian population exposed to some kind of ‘Bet’.
According to traffic data from May 2025 collected by Aposta Legal, a large portion of access is direct, with the user actively searching for a betting site.
However, a considerable portion also originates from clicks on banners or pop-ups that appear automatically during internet browsing.
Brazilian engagement with ‘Bets’ increases
Even though some of the betting audience in Brazil accesses these platforms indirectly, by opening ads in browsers, for example, engagement is significant.
Traffic data shows that, on average, the more than 2 billion visitors spend up to 14 minutes browsing each time, with 77% of users exploring content beyond the homepage.
This engagement recorded in May is higher than the last record in the historical series. In February, the average engagement of Brazilians with legal betting sites was 13 minutes.
From the browser to the app store
Google's new policy, adopted in June, allows companies authorized by the Ministry of Finance to publish their apps on the Play Store—a first for them.
Among the first available apps are Betano, Betnacional, Aposta Ganha, Superbet Apostas, Superbet Cassino, Bet7K, King Panda, and RDP (Rei do Pitaco).
Rei do Pitaco is also already available on the App Store, and other operators are awaiting approval.
This move marks a turning point in the industry, which seeks to provide faster, safer experiences that are integrated with the mobile behavior of Brazilian gamblers.
Aposta Legal
Founded in 2019, Aposta Legal is a platform dedicated to providing reliable and unbiased information about sports betting and online casinos.
Its goal is to promote responsible and recreational gambling by offering quality content to bettors in Brazil and other countries.
Source: GMB
