By applying generic KYC (Know Your Customer) practices, many platforms compromise user experience, lose conversions, and expose themselves to unnecessary risks. Brazil's regional diversity demands a verification process that is adaptable, fluid, and aligned with the reality of each state.
With over 22 million registered users, Legitimuz understands this complexity. Verification solutions must be intelligent, flexible, and tailored to the real needs of bettors in each region.
Why does generic KYC hurt your operation?
By ignoring regional nuances, platforms face four recurring problems:
* Low conversion: Standardized processes don't resonate with local preferences, leading to abandoned registrations.
* User frustration: The journey becomes impersonal and disconnected from the bettor's reality.
* Increased fraud: Without adaptation, it's harder to detect suspicious patterns.
* Lack of trust in the platform: If users don’t see themselves reflected in the process, they question the operation’s legitimacy.
These combined factors undermine both user retention and platform security.
Behaviors vary. Does your KYC keep up?
Preferred documents, level of digital access, navigation patterns, and sensitivity to visual and textual language vary greatly across regions of the country.
Understanding these differences isn't a detail — it's what separates an efficient operation from one that pushes users away.
How to adapt KYC to regional profiles
Regionalizing the verification process doesn't have to be complicated. Here's how to implement it effectively:
1. Give users options
Allow bettors to submit the document they’re most comfortable with — whether a photo of a physical ID card or a digital version. Flexibility builds trust and reduces friction.
2. Ensure real-time support
Offering 24/7 support is essential. What matters isn’t the time of day, but the moment the bettor needs help. Quick responses prevent abandonment and build trust.
3. Choose an on-shore KYC
Choose a verification partner that truly understands Brazil. An on-shore KYC provider embedded in the local context understands:
* Which documents are most used in each state
* What times and channels optimize verification
* How to tailor the process to each user profile
This makes the process faster, more accurate, and more effective.
Regionalization means performance (and security)
Adapting the KYC process to regional specificities not only improves conversion but also enhances platform security.
Bettors who feel more comfortable during the verification process are more likely to trust the platform, which reduces the risk of fraud.
Additionally, choosing an on-shore KYC provider that’s deeply aligned with the local reality offers a significant competitive advantage over global players.
Operators relying on global verification solutions often struggle to capture the nuances of each market, resulting in slower, less efficient verification processes with higher error margins.
We’re talking about:
* Greater cultural and behavioral understanding: An on-shore KYC understands the cultural specificities and behavior patterns of bettors in each region, allowing for more accurate personalization of the verification process and a better user experience.
* Faster verification: Local companies have deeper knowledge of the documents and formats used in Brazil, which greatly speeds up identity validation. In contrast, global solutions often rely only on documents like the CPF, ignoring the many types of documents required in different parts of the country.
* Better compliance with local regulations: Like many others, the Brazilian market has specific regulations that an on-shore KYC can understand and meet more effectively. Global solutions may not be fully aligned with local requirements or may only cover the basics, which can result in non-compliance and even legal risks — not to mention always being one step behind.
Want to see how regionalization can double your conversion rate?
Talk to our specialists now and discover how to turn your KYC process into a competitive advantage that attracts, retains, and builds loyalty among bettors.
Source: Legitimuz
