The event focused on the future of the betting industry in Brazil, emphasizing sustainable growth, player protection, and adaptation to new regulatory requirements.
Over two panel discussions, national and international experts explored key trends such as collaboration among competitors to enhance player safety, the growing use of artificial intelligence, and the consolidation of data-driven marketing strategies.
In addition to organizing the event, Optimove was represented in the panel What Can We Learn from More Mature Markets by Guilherme Severgnini, Solutions Engineer at the company in Brazil.
According to Severgnini, “CRM has evolved from being just a marketing tool to becoming a key player in protecting the customer. With data and automation, it’s possible to identify risky behaviors in real time and act preventively, offering more responsible and humanized experiences. Brazil now has the opportunity to take this path from the very beginning, building a more sustainable industry founded on trust and long-term player relationships.”
The company’s participation reinforces Optimove’s position as the leading CRM platform for the iGaming sector in Brazil and a global reference in personalization and compliance. Optimove has been active in the country for over five years and recently solidified its presence by establishing a local legal entity.
Source: GMB
