According to industry experts, mistakes made by new operators tend to follow a pattern. Identifying and correcting these errors early on can make the difference between success and failure.
“Entering the betting market requires much more than willpower and investment. It’s a highly technical, competitive, and now regulated sector. Many entrepreneurs enter a rush, without deep knowledge of the ecosystem, which leads to hasty decisions. Understanding the most common pitfalls and having the right support from the beginning can help avoid losses and shorten the path to a trustworthy and sustainable operation,” says Natalia Nogues, CEO of Control F5.
Here are the most common mistakes made by newcomers entering the betting industry without proper guidance:
1. Thinking that ‘just launching a website’ is enough
Many new players believe setting up a betting site is a simple and quick task. While technology is more accessible today, a successful operation requires much more than an attractive platform: you need legal security, regulatory compliance, financial management, customer support, and other critical pillars.
2. Ignoring local regulations
With regulation already in effect in Brazil, operating legally has become even more complex and important. Many new brands don’t understand the requirements to operate within Brazilian law, which can lead to fines, blocks, and loss of reputation.
3. Lack of a marketing strategy
Relying solely on “organic” reach is insufficient in today’s competitive landscape. Digital marketing for the betting sector demands technical knowledge, multi-channel strategies, influencer partnerships, and clear ROI metrics.
Without a well-structured approach, many operators end up spending more to acquire a customer than the value that customer returns to the business.
4. Underestimating support and retention
Attracting users is just the beginning. Retaining them is the real challenge. Ensuring a smooth, secure, and humanized user experience is essential for generating repeat engagement and loyalty. Operators that don’t invest in multilingual support, fast service, and a well-designed UX end up losing players to better-prepared competitors.
5. Trying to do everything alone
Another common mistake is trying to internalize every area of the business—from legal to marketing, from technology to operations. This often leads to team burnout, operational failures, and delivery delays.
Companies that partner with strategic firms like Control F5 gain speed, specialized know-how, and reduce their operational risks.
Entering the betting industry can be a great opportunity — as long as it’s done with planning, strategy, and experienced partners. Avoiding the most common mistakes is the first step toward building a sustainable, competitive, and growth-ready operation in the Brazilian market.
Want to enter the sector on the right foot? Talk to Control F5
Control F5 is a leading provider of comprehensive support for those looking to succeed in the betting industry. With a multidisciplinary team and a full suite of services, the company offers the most complete ecosystem of specialized solutions for the betting market: marketing, customer service, consulting, business development, HR, and training.
Contact Control F5 and take your operation to the next level.
Source: Control F5
