In general, betting companies create tools to monitor user actions and behavior on their platforms, in order to identify potential problem gamblers. They also provide options for their audience to set deposit and time limits for games and losses.
Alerts are also issued with guidance for players, and users have the option to self-exclude from the site. Platforms can further restrict or even suspend the access of players considered at risk when necessary, among other measures.
Preventive work and support
Among the consolidated actions, psychoeducational programs and bettor support also stand out. Within the industry, there are companies seeking to develop solutions to ensure addiction prevention, ranging from psychoeducational programs to monitoring and support for bettors.
In this context, specialized institutions that provide such services to betting operators, such as the Empresa Brasileira de Apoio ao Compulsivo (EBAC – Brazilian Company for Compulsive Gambling Support), are noteworthy. The company developed the COMPULSAFE program to provide emotional support to problem gamblers.
In the program, bettors undergo analysis by EBAC professionals in partnership with betting companies. After a diagnostic period, a personalized action plan is created for each person, executed by the platforms with EBAC professional support.
The assistance begins with psychological support procedures for the bettor and extends to screening and referral for participation in a psychoeducational program lasting up to eight weeks, provided directly to the bettor at no cost. The program addresses topics such as understanding compulsion, its effects on people’s lives, and ways to overcome it.
“Our program has detection systems, issues warning signals, and provides guidance to players with potential gambling disorders. When something is detected, support is offered, and all necessary attention and guidance are provided so that the user can continue the process,” explains Ricardo Magri, CEO of EBAC.
Among the operators that have joined the program are Grupo NSX (Betnacional and Mr. Jack.bet), Grupo Esportes da Sorte (Esportes da Sorte and Onabet), Grupo Ana Gaming (7k, Cassino, and Vera), as well as Casa de Apostas, Betsul, and HiperBet.
Monitoring is key
According to regulations, betting companies must have an in-depth understanding of their players’ profiles so that, at the first sign of risk, they can restrict the player’s access to the platform if necessary.
Paag, a techfin that operates as a technology solutions hub in the betting market, developed a tool capable of monitoring players’ activities on the platform—identifying signs of possible addiction and informing the betting companies—and explains the importance of the process.
“The identification of risky behavior patterns cannot be postponed and is an essential part of a healthy market. Our Paag Shield solutions were developed to support betting companies in this responsibility, providing technology that observes player behavior and flags potential excesses,” emphasizes João Fraga, CEO of Paag.
“We believe a sustainable market is only possible when all parties commit to operational integrity, which is why we continue to invest in tools that reinforce this commitment,” he adds.
Integration between monitoring and preventive measures in betting companies
Among the major betting platforms in Brazil, preventing gambling addiction is an ongoing topic. At Ana Gaming, one of the leading groups in the sector controlling 7K, Cassino, and Vera, in addition to joining the COMPULSAFE program, there is a proactive approach involving technology, transparency, and player support, as well as self-control tools for the player. Technological tools analyze betting patterns in real time, identifying players who show signs of compulsive behavior.
When a risk is detected, the platform issues alerts with guidance for the bettor and can apply restrictions such as self-assessment tests and self-exclusion. In extreme cases, where the player is considered at risk, access may be suspended or even restricted.
“We have as an initiative the constant monitoring of gaming behavior, through profile and betting pattern analysis, to identify players in risk groups or with potentially compulsive behavior and present treatment options,” says Tagiane Gomide Guimaraes, Legal and Integrity Director at Ana Gaming.
Casa de Apostas also has an advanced system to identify players at risk of developing gambling-related disorders. With EBAC’s COMPULSAFE program, the company emphasizes the importance of offering guidance and making support professionals available to develop personalized action plans, promoting Responsible Gambling practices.
“From the outset, our priority has been to ensure the safety, well-being, and best possible experience for bettors. We support sector regulation and are dedicated to developing effective solutions to manage more serious cases,” explains Anderson Nunes, Head of Business at Casa de Apostas.
“At Casa de Apostas, we believe it is essential to combat addiction and promote the message that betting should only be seen as a form of entertainment. Betting is just fun, not an investment. We actively work to maintain this perspective,” he reinforces.
Another major Brazilian betting platform with notable Responsible Gambling initiatives is galera.bet, which adopts various measures in this regard. Among the main ones—besides advanced security protocols including document validation, suspicious activity monitoring, and thorough verification to ensure authenticity—geolocation technologies are also used. This ensures that players are in locations where betting is allowed and prevents suspicious or unauthorized access.
With real-time active monitoring of the platform, behavioral patterns are analyzed using AI technology to identify possible signs of compulsive gambling. If suspicious behavior is detected, actions are taken to contact the player and ensure they are making safe decisions and prioritizing Responsible Gambling.
HiperBet, in turn, highlights its partnership with EBAC to optimize gambling addiction prevention.
“On our platform, we work to raise awareness about Responsible Gambling and implement effective actions that not only treat possible symptoms of compulsive gambling but also maintain a solid prevention program. Responsibility has been part of HiperBet’s DNA since the company’s inception, and we always strive to promote the practice to the fullest,” notes Igor Sá, CMO/COO of HiperBet.
At Luckbet, a Brazilian online betting company with a strong presence in the national market, one of the main highlights is investment in technology to identify behavioral patterns that may indicate compulsive gambling, enabling preventive action. The company’s Responsible Gambling program is based on three pillars: prevention, identification, and support.
“From the moment of registration, users have access to information and tools that help control their gambling. For identification, we use technology to analyze player behavior and, if necessary, provide alerts and self-regulation suggestions. We also create direct channels for users to seek help when needed and refer them to specialized support institutions,” explains Iuri Dutra, Managing Partner at Luckbet.
A different approach to the topic
Amid the rapid expansion of Brazil’s betting market, voices advocating for responsible practices are gaining more relevance. One of the main figures in this movement is Daniel Fortune, a digital influencer who stands out for addressing the risks of compulsive gambling in accessible language aimed at young audiences. With an engaged social media following, Daniel works to raise awareness about gambling limits and the negative impacts addiction can cause.
“The betting market is already a consolidated reality in Brazil. With the growth of online betting, it becomes even more urgent to promote a culture of education, awareness, and player support. Encouraging Responsible Gambling is essential to ensure public trust, provide safety for bettors, and create a healthier, more sustainable environment for everyone involved,” says Daniel Fortune.
It is worth noting that the influencer is the first in the sector to partner with EBAC to strengthen the dissemination of content focused on prevention and support for those facing gambling addiction. Furthermore, Fortune recently announced an agreement with lawyer and Vice President of the OAB-SP Betting Commission, Beatriz Gimenez Costa, and with Faz1Bet to promote Responsible Gambling in Brazil.
Fighting gambling addiction benefits the entire industry
Beyond the social responsibility aspect, fighting gambling addiction benefits all stakeholders in the sector, from players to companies. Ana Gaming’s Legal and Integrity Director emphasizes: “In addition to the ethical and social commitment, anti-addiction practices directly contribute to the longevity and stability of the betting sector.”
“The adoption of effective policies and initiatives to combat gambling addiction benefits both players and operators. It safeguards the player’s health and ensures healthy entertainment while protecting the reputation and credibility of companies in the sector, ensuring business sustainability, compliance with legislation, and reducing legal and financial risks for companies,” the executive adds.
At galera.bet, the understanding is that the betting market as a whole is also strengthened when there is a genuine commitment to Responsible Gambling. In this sense, the company notes that players who maintain healthy behavior tend to have a more satisfying and lasting experience on the platform.
The goal is to ensure that gambling is seen as entertainment, not as a harmful activity, contributing to user loyalty and long-term business sustainability.
Source: GMB
