This strategic development enables Sellatuparley to offer fully customised Live Casino environments, blending bespoke design with Pragmatic Play’s premium gaming experiences.
The new Smart Studio deployment builds on the existing partnership between the two companies, strengthening Sellatuparley’s brand presence and elevating its Live Casino offering in regulated Latin American markets.
Smart Studio delivers flexible branding options and advanced configuration tools that allow operators to create immersive, localised gameplay tailored to their unique identity. The integration provides Sellatuparley with enhanced creative control and a deeper connection to its player base across the region.
The launch marks another milestone in Pragmatic Play’s commitment to supporting operator growth through modular, high-performance solutions in one of its strongest commercial territories.
Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said: “Sellatuparley has been a valued partner of Pragmatic Play for several years, and it is thrilled to take this collaboration to the next level with the Smart Studio integration."
“Latin American players value authenticity, and Smart Studio gives Sellatuparley the tools to deliver Live Casino content that feels made specifically for their customers.”
Freddy Saavedra CMO at Sellatuparley, added: “We’re proud to strengthen our partnership with Pragmatic Play by launching our own branded Live Casino studio."
“This move aligns perfectly with our ambition to deliver personalised, top-tier experiences to players in Latin America. Smart Studio is a powerful solution that supports both differentiation and growth.”
Pragmatic Play is a leading multi-product software provider to the iGaming industry and is licensed and regulated by industry governing bodies such as the Gambling Commission of Great Britain (GCGB), the Gibraltar Gambling Commissioner, (GGC) and the Malta Gaming Authority (MGA).
Its award-winning portfolio of slots, live casino, bingo, virtual sports, sportsbook, and more is available through a single API integration in all major regulated markets, languages, and currencies.
Headquartered in Gibraltar, Pragmatic Play is owned by a private group of investors led by Veridian (Gibraltar) Limited.
Source: GMB
