Among the new hires is Hugo Baungartner, Director of Institutional Relations and Strategic Partnerships. With nearly three decades in gaming and technology, including experience at Yolo and RTC, Baungartner will manage relations with the Secretariat of Prizes and Bets (SPA), Federal Revenue, Central Bank, and COAF, overseeing federal authorization processes and evaluating mergers and acquisitions to accelerate the group’s entry into new regulated niches.
The Compliance department gains strength with Ana Carolina Luna Maçães, a lawyer specializing in corporate governance, financial crime prevention, and data protection. With experience in digital entertainment and NSX Brasil, she will enhance responsible gaming policies, including the implementation and improvement of self-exclusion systems, risk pattern monitoring, and educational campaigns for players.
In the organic growth pillar, Rita Cunha, the new Growth Director, leads the expansion of the group’s brands focusing on user experience and data intelligence. With a track record in e-commerce and financial services at companies like Buscapé and PicPay, she will enhance customer engagement and optimize acquisition costs through predictive analytics and ongoing media investment management, always guided by customer lifecycle insights.
Heading the Customer Service area, Maria Neves Rocha has elevated the group’s support excellence with a human-centric model — a key principle of Esportes Gaming Brasil. Since joining, she has implemented processes that significantly reduced wait times and increased first-contact resolution rates. With experience as a director in leading CX BPOs, she brings solid team management and operational optimization expertise, aiming to ensure faster, more efficient, and satisfying customer journeys in iGaming.
Customer service, people, and legal drive expansion
Sophia Serak, leading the People Directorate, manages strategic initiatives for internal development and strengthening organizational culture. In 2025, the company hired over 130 new employees, bringing the total direct workforce to more than 400. She previously gained experience at major companies like Stone and BRF.
In the Legal Directorate, Gabriel Oliveira manages all legal matters for the group, playing a key role in aligning operations with the new sector regulations. With extensive experience in risk prevention, complex contracts, and regulatory monitoring, Oliveira has led negotiations and legal analyses that ensured the company’s compliance with Law 14.790/2023, providing stability and legal security for growth.
For Darwin Filho, CEO of Esportes Gaming Brasil, the new executive composition marks a turning point in the company’s history. “We are facing a structural redesign of the sector, driven by regulation and higher compliance and competitiveness standards. We have built an executive board with regulatory expertise, analytical skills, and operational excellence — essential competencies to sustain scalable, safe growth aligned with global iGaming best practices. This setup positions us to operate with technical rigor, anticipate market trends, and lead with consistency and institutional responsibility,” he says.
Marcela Campos, Vice President of Esportes Gaming Brasil, emphasizes the importance of diverse experiences in top leadership: “Bringing together leaders with strategic vision, technical knowledge, and customer insight strengthens our competitive position and reaffirms our commitment to sustainable growth, always with integrity and excellence in every delivery.”
Esportes Gaming Brasil
Esportes Gaming Brasil is one of the country’s leading betting groups, with a 100% national operation and official licensing granted by the Ministry of Finance via SPA/MF. The license covers its two brands, Esportes da Sorte and OnaBet, operating throughout Brazil.
A reference in innovation and a supporter of market regulation, the group prioritizes responsible gaming and continuous investment in user well-being and control technologies, while also generating hundreds of jobs.
Esportes da Sorte goes beyond betting, supporting sports and cultural projects like the Corinthians, Ceará, Ferroviária, and Náutico clubs, as well as major initiatives such as Galo da Madrugada, Recife and Olinda Carnival, and the Parintins Festival.
OnaBet expands the group’s digital reach with creative campaigns and influencer partnerships, strengthening connections with audiences on online platforms.
Source: GMB
