The project’s centerpiece is an emotional video starring passionate fans who share their stories and show how Sport is present in every detail of their lives.
As part of the campaign, Betnacional fully paid out bettors who wagered on the Super Odd for a Sport victory with goals from both teams, in the match against Grêmio, held on August 10 in Porto Alegre (RS).
The “Leão” (Lion) secured its first victory in the 2025 Brasileirão, winning 1–0, and even without the second goal required for the bet, the brand decided to honor the fans’ trust.
“This campaign is our way of thanking the fans who stand by the team at all times. This fan base represents identity, pride, and a legacy that spans generations. We want to show that we recognize and value those who believe in Sport and live this passion for football with us,” says João Studart, CEO of Betnacional.
In addition to the main video, the campaign will feature complementary materials and engagement actions that highlight Pernambuco’s culture and sense of belonging, bringing lightness, emotion, and closeness. The goal is to celebrate the love for Sport that withstands any scoreboard and to reinforce Betnacional’s presence as a heartfelt partner of the red-and-black fans in all moments, whether good or challenging.
Betnacional
Betnacional, a sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under SPA/MF Ordinance No. 2,092/24.
Reinforcing its positioning as “the bet of Brazilians,” the brand has been heavily investing in valuing national culture. It sponsors some of the country’s largest events and programs, such as Big Brother Brasil 2025, the Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the traditional Salvador Carnival, among others.
Betnacional also counts on high-profile ambassadors such as football star Vini Jr., singer Nathanzinho, and the iconic journalist Galvão Bueno, a reference in Brazilian sports commentary. The presence of “the bet of Brazilians” is strong in sports, with high visibility in stadiums and advertising placements in various championships through BRAX.
Additionally, it is the official sponsor of Futebol 2025 on Rede Globo, master sponsor of Sport Club do Recife, and sponsor of the 2025 Rio Marathon.
Betnacional promotes the sustainable growth of the betting sector in Brazil and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).
Source: GMB
