Betting on a sustainable growth model based on innovation, strategic partnerships, and sports engagement, Reals has already earned a prominent presence in international awards.
In 2023, it won “Rising Star of the Year,” and in 2024, “Best Sports Betting Operator in Brazil” — both honors granted by SiGMA, a global authority in the sector.
“Our performance has been broad, with advances in every sector of Reals. We’ve already been recognized in sports betting, and now we are competing in the casino segment. In addition, our strategic moves in marketing have also brought excellent results to Reals. The goal is exactly this: to build a brand that is a benchmark in both the national and international markets,” says Rafael Borges, CEO of Reals.
The Brazilian company was also recently nominated for the 'Reclame AQUI' 2025 Award in the “National Betting Houses – Large Operations” category. The award has existed for 15 years, and the winners are evaluated, voted on, and chosen by people who have interacted with and been served by the brands.
Reals has held the RA 1000 seal for 12 consecutive months — a recognition granted only to companies that demonstrate a high standard of customer service.
In marketing, the company stood out by signing an unprecedented agreement among Brazilian betting houses, becoming the “Official Regional Betting Partner of AC Milan in Latin America.” The video announcing the partnership, posted on Instagram, garnered over 16 million views.
Another standout initiative is “Reals Day,” an innovative action offering exclusive and limited benefits to customers, supported by a robust content production and social media strategy.
The online betting and gaming platform also features actor and TV host Rodrigo Faro as an ambassador, along with influencers Edu Primitivo and Ítalo Sena.
Source: GMB
