With over 15 years of experience, Formiga has become a reference in tactical analysis and data-driven insights, communicating with clarity and accessibility. He has worked for outlets including Esporte Interativo, TNT Sports, O Povo, TV Cultura, and Record, as well as Rádio Transamérica, Ceará Rádio Clube, and Placar magazine.
Formiga’s digital segments, such as #PolêmicasVazias and #PolêmicasReact, have reached millions of views, engaging fans in in-depth football discussions with both information and humor. Across his social media, he has more than 1 million followers, including 527K on Instagram, 398K on X, and 415K on YouTube.
“The arrival of Formiga is a major boost for our team. Beyond showcasing our brand on our sponsored clubs’ uniforms, we want to offer fans high-quality content that enhances their game experience,” said Marcela Campos, Vice President of Esportes Gaming Brasil, the group behind the brand.
“Having a professional with Formiga’s credibility and audience allows us to go further, delivering analyses and stories that speak directly to those who live football. He represents a generation of professionals who combine knowledge, authenticity, and digital presence,” she added.
As ambassador, Formiga will take part in campaigns, event activations, influencer collaborations, and exclusive social media projects. The focus will be on creating original content and in-depth analyses, broadening dialogue with football fans across various platforms.
“This partnership allows me to continue doing what I believe in: talking about football with depth and respect for the fans. It’s a new stage where I can further explore the content I enjoy producing, with the freedom to address topics that truly matter to sports followers,” Bruno Formiga stated.
“Esportes da Sorte has positioned itself consistently in the sports landscape and now gives me the opportunity to bring this conversation to an even larger audience, combining passion for the game with qualified analysis. Everything will be done with care, dedication, and the goal of engaging with interaction, information, and insight,” he added.
Formiga’s involvement reinforces Esportes da Sorte’s investment in figures who embody credibility and fan connection. The brand already sponsors major clubs such as Corinthians, Ceará, Ferroviária, and Náutico, strengthening its presence and marking territory across Brazil.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading betting platforms, operating fully nationally with an official license granted by the Ministry of Finance through SPA/MF to Esportes Gaming Brasil, the group that also operates Onabet.
Known for innovation and active advocacy for sector regulation, the company is committed to responsible gambling, continually investing in user support tools to ensure a safe and balanced experience.
Beyond betting, Esportes da Sorte generates hundreds of jobs and supports sports and cultural initiatives nationwide. It sponsors traditional clubs such as Corinthians, Ceará, Ferroviária, and Náutico and participates in major events like Galo da Madrugada, the Recife and Olinda Carnival, and the Parintins Festival.
Source: GMB
