The channel serves as a meeting point for the Black-and-White supporters, offering live streams, behind-the-scenes footage, match highlights, reviews, goals, and exclusive content that brings fans closer to the daily life of Santos in an unprecedented way.
“Santos TV is the voice, the image, and the soul of Santos. It’s where history is told in the fans’ own language and from behind the scenes, with unique content that further strengthens the bond between supporters and the club. As one of the most recognized club channels in the world, it’s a strategic asset that reinforces the brand and builds genuine connection,” says Caio Lacerda, Santos’ Marketing and Business executive.
“With 7K holding the naming rights, we have even more strength to innovate. We will expand exclusive content production, create unique activations, and explore new ideas to deliver unforgettable experiences to our fans,” adds Lacerda.
For Grupo Ana Gaming, owner of the 7K brand, the initiative represents more than visibility. “Ana Gaming was born with the purpose of transforming digital entertainment in Brazil, combining technology, innovation, and customer experience,” says Nickolas Tadeu Ribeiro de Campos, founder of Grupo Ana Gaming.
“Leading the naming rights for Santos TV allows us to bring this vision into the football world while connecting with millions of fans through high-quality and engaging content,” the executive adds.
The impact of Santos TV is significant. With 1.6 million subscribers, the channel leads the rankings in 2025 with 99.6 million views for the year, and is the third-largest club channel in the country, totaling 467 million views across 9.3 thousand published videos.
Source: GMB
