According to the club, the bidding followed transparency standards: all interested companies received in advance the minimum amount expected by Flamengo, which includes football, Olympic sports, and marketing investments in FlamengoTV, in addition to the commercial commitments between the parties.
Although the final amount has not been officially disclosed, Flamengo claims it is the largest partnership agreement in Brazilian football. With a minimum requirement of R$200 million (US$37m) per year, the agreement places Flamengo among the 20 largest sponsorships in world football.
In a statement, Betano said that it received Flamengo's positive response "with great honor and emotion. We recognize the historical importance of Flamengo and the responsibility of associating our brand with an institution of such reach and relevance in global sports."
Flamengo official statement - New master partner
“Clube de Regatas do Flamengo announces Betano as its new master partner.
The agreement covers professional football, Olympic sports, including volleyball, basketball, and women's football, as well as Flamengo TV, strengthening the brand's presence across various aspects of the club.
Betano, one of the largest and most respected global sports betting companies, is recognized for its innovative approach in the sector. Its international presence reinforces Flamengo's global expansion strategy.
This is the largest partnership agreement in Brazilian football, a result of the strength of the Flamengo brand and Betano's global relevance.
The Club thanks Betano for its trust and for the decision to have Flamengo as its global partner.
The final step toward concluding the agreement will be the Deliberative Council meeting, scheduled for August 19, 2025.”
Official statement from Betano
"We received with great honor and emotion the news of having been chosen by Clube de Regatas do Flamengo as its new master partner. We recognize the historical importance of Flamengo and the responsibility of associating our brand with an institution of such reach and relevance in global sports.
We thank the Club for the trust placed in Betano and await the final stage of the process – approval by the Board of Directors on August 19th. We remain fully available for any additional information or clarification that may be required."
Source: GMB
