According to the club, the competition followed transparent standards: all interested companies were previously informed of Flamengo’s minimum expected value, which covers football, Olympic sports, and marketing investments on FlamengoTV, in addition to commercial commitments between the parties.
The format adopted was based on single proposals, without an auction or second round of negotiations, ensuring fairness among participants.
The contenders included Esportes da Sorte, Sportingbet, SuperBet, 7K Bet, Betano, and Betnacional. In other words, Flamengo’s new main sponsor will be chosen from this shortlist of seven betting companies.
Sportingbet, Superbet (also sponsors Fluminense and São Paulo), and Betano are seen as favorites. All three submitted proposals worth more than R$ 200 million (US$37m) per year, figures that make Flamengo the best-paid club in Brazil in terms of main sponsorship.
"The Clube de Regatas do Flamengo has successfully concluded the process of selecting its new main partner. (...) We thank the interest and participation of Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Betnacional. We inform that the club’s new main partner will be announced next Monday, August 18, 2025," reads part of the statement.
Secrecy surrounding the winner is high, to the point that the company’s name was not even included in the convocation document sent to board members on Saturday morning.
The contract must still be approved by Flamengo’s Deliberative Council, but the expectation is for swift approval given the financial magnitude of the winning proposal.
The chosen sponsor will feature on the most important space of Flamengo’s uniform for the men’s and women’s professional teams, as well as the basketball team. The “Team Flamengo” Olympic sports division will also be included in the agreement.
Full Statement from Flamengo
"The Clube de Regatas do Flamengo has successfully concluded the process of selecting its new main partner.
The competition was conducted under transparent standards: the interested companies were previously informed of the minimum value expected by the club for football, Olympic sports, and marketing investments in FlamengoTV, as well as the marketing commitments between the parties.
The bidding process was based on a single proposal, meaning there was no auction nor a second round with new offers. This model ensured fairness and transparency among participants.
We thank the interest and participation of Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Betnacional.
We inform that the club’s new main partner will be announced next Monday, August 18, 2025."
Value of the previous sponsorship paid to Flamengo
Previously, PixBet, whose brand occupied the main space on Flamengo’s shirt, had a contract worth R$ 125 million (US$24.15m) per year. The deal also involved FlaBet. In a statement, Flamengo thanked the company for the partnership.
"The Clube de Regatas do Flamengo informs that today, after four years of a successful partnership, it has amicably and mutually ended its sponsorship contract with Pixbet. The partnership also included the licensing agreement for the Flabet brand.
The contract with Pixbet was the largest sponsorship deal ever signed by a club in Brazil. Together, we won several titles: the 2022 Copa Libertadores, the 2022 and 2024 Copa do Brasil, the 2024 and 2025 Campeonato Carioca, and the 2025 Supercopa do Brasil. The Club thanks Pixbet for the partnership and wishes it continued success," Flamengo stated.
Source: GMB
