For Nuno Bispo, Marketing Director at BiS SiGMA, the partnership strengthens ties that benefit the entire value chain. “Brazilian and Latin American football is undergoing rapid professionalization, driven by exponential sponsorships from regulated betting companies, now under strict supervision, promoting Responsible Gaming and sports integrity.”
“In addition to capitalizing clubs, these companies contribute millions of reais to the sport through taxes collected by the Ministries of Finance and Sports. Fans enjoy betting and entertainment just as much as they love supporting their favorite teams,” he added.
“For BiS SiGMA, partnering again with Confut allows us to share global expertise in betting while gaining deeper insights into the challenges and opportunities faced by clubs and leagues in the region. By inviting executives from online operators to Confut, we bring a highly qualified audience and generate business opportunities and partnerships with clubs for our exhibitors,” Bispo emphasized.
Expected to welcome more than 3,000 participants across a 4,500 m² area, Confut Sudamericana 2025 will feature over 100 exhibitors showcasing solutions for club management, fanbase monetization, and media rights innovation. The agenda will include panels addressing a wide range of industry-relevant topics.
According to Arthur Lobo, CEO and founder of Confut, BiS SiGMA’s presence adds international reach to the conference. “The expanded partnership between Confut Sudamericana and BiS SiGMA reinforces the commitment of both platforms to strengthening the sports and iGaming ecosystem in South America. This strategic alliance connects two of the sector’s main players, promoting innovation, new business, and the internationalization of the South American market.”
“More than a one-off collaboration, this union represents the joint progress of two expanding industries that share values such as technology, user experience, and sustainable growth. Together, Confut Sudamericana and BiS SiGMA create an environment of qualified connections, knowledge exchange, and solution development that positively impacts the entire sports and betting value chain,” he concluded.
The partnership also foresees joint content initiatives, including curating a dedicated panel on the intersection of betting, sports media, and emerging technologies, as well as an exclusive B2B meeting space.
By joining forces with Confut, BiS SiGMA reinforces its mission to promote the sustainable development of the gaming sector while expanding its influence in football business—two worlds that are increasingly interconnected.
BiS SiGMA
BiS SiGMA is a joint venture between the Brazilian iGaming Summit (BiS), created in 2021, and Malta-based SiGMA Group, a global leader in organizing gaming industry events with eight regional editions held across all continents.
Held annually in São Paulo, the event has become Latin America’s largest gaming and betting business forum, bringing together operators, technology providers, regulators, investors, and specialized media.
The most recent edition occupied 30,000 m², hosted more than 18,000 professionals, and featured over 250 exhibitors from 40 countries. In addition to the trade show, BiS SiGMA offers panels, workshops, and awards that foster discussion on regulation, innovation, and responsibility in iGaming. More information: https://www.bis-sigma.com.
Confut Sudamericana
Confut Sudamericana is Latin America’s leading B2B football business conference. Held annually, it gathers club executives, investors, suppliers, and experts to promote networking, knowledge exchange, and business generation in the football market.
The 2025 edition will occupy 4,500 m² at the Mercado Livre Arena Pacaembu in São Paulo, featuring more than 100 exhibitors and attracting over 3,000 participants. The program includes discussion panels, case studies, workshops, and a business expo addressing the trends, challenges, and opportunities shaping the future of football in the region.
Learn more at https://confutsudamericana.com/.
Source: GMB
