VIE 5 DE DICIEMBRE DE 2025 - 06:30hs.
Multi-vertical entertainment experience

Pragmatic Play partners with Apuestasx to expand LatAm presence

Pragmatic Play, a leading content supplier to the iGaming industry, has partnered with ApuestasX, bringing its award-winning multi-product offering to the emerging operator in Latin America. The new collaboration underscores the provider’s continued expansion across Latin America, where its diverse range of high-quality content and localised solutions has secured partnerships with leading brands throughout the region.

As part of the partnership, ApuestasX has gained access to a selection of Pragmatic Play’s Slots, Live Casino, and Virtual Sports products. Flagship releases, including Gates of Olympus™ and the Joker’s Jewels™ series, are available alongside engaging live casino titles such as Bet Behind Pro Blackjack and the full virtual sports portfolio.

The new collaboration underscores Pragmatic Play’s continued expansion across Latin America, where its diverse range of high-quality content and localised solutions has secured partnerships with leading brands throughout the region.

The deal supports ApuestasX’s vision to deliver a premium, multi-vertical entertainment experience, with Pragmatic Play’s trusted content playing a key role in building player engagement and market presence.

The partnership reinforces Pragmatic Play’s position as a preferred supplier in Latin America, continuing to deliver entertainment that resonates with players and drives operator success across the region.

Victor Arias, VP of LatAm at ARRISE powering Pragmatic Play, said: “Pragmatic Play is pleased to welcome ApuestasX to its network. This agreement highlights the provider’s commitment to providing operators across Latin America with flexible access to its top-performing RNG, Live Casino, and Virtual Sports products. We looks forward to supporting ApuestasX as it expands its presence in the market.”

Juan Barbuzano, COO at ApuestasX, added: “Partnering with Pragmatic Play marks an important milestone for ApuestasX as we aim to deliver a best-in-class gaming experience to our players.

Gaining access to its acclaimed slots, live casino, and virtual sports content will enable us to differentiate our offering and expand our presence in the Latin American market. We are excited about what lies ahead and confident that this collaboration will bring exceptional value to our customers.”

Pragmatic Play is a leading multi-product software provider to the iGaming industry and is licensed and regulated by industry governing bodies such as the Gambling Commission of Great Britain (GCGB), the Gibraltar Gambling Commissioner (GGC), and the Malta Gaming Authority (MGA).

Its award-winning portfolio of slots, live casino, bingo, virtual sports, sportsbook, and more is available through a single API integration in all major regulated markets, languages, and currencies.

Headquartered in Gibraltar, Pragmatic Play is owned by a private group of investors led by Veridian (Gibraltar) Limited.

Source: GMB