SBC Awards: the industry’s highest recognition
Now in its twelfth edition, the SBC Awards is one of the most prestigious and anticipated events in the online betting and gaming market. Aimed at celebrating the achievements of the best operators, affiliates, and suppliers, the award highlights the industry’s main disciplines, including payments, marketing, platform providers, and data.
Held annually, the SBC Awards is not just an award ceremony but also a unique opportunity for professionals in the industry to meet in a sophisticated environment full of networking and celebration. This year, the ceremony will take place at the iconic MEO Arena in Lisbon, on September 18, the last day of the SBC Summit.
According to Natalia Nogues, CEO of Control F5, “being among the SBC Awards nominees is an important recognition of our work and dedication to providing solutions that truly transform the market. Taking part in this night, which is the highlight of the gaming calendar, motivates us to continue innovating and delivering exceptional results for our clients and partners.”
Control F5 nominations at the SBC Awards 2025
Control F5 has been nominated in three major categories:
* Acquisition and Retention Partner: Recognizing Control F5’s ability to attract and retain customers through efficient strategies and cutting-edge technology.
* Aggregator of the Year: Highlighting the company’s role in integrating and delivering comprehensive solutions for multiple gaming services.
* Multichannel Supplier of the Year: Rewarding the offering of solutions that efficiently and seamlessly serve various communication and operational channels in the market.
“These nominations reflect our ongoing effort to be at the forefront of the market and to deliver not only services but also partnerships that drive our clients’ growth,” says Flávia Merlo, Head of Marketing at Control F5.
It is worth noting that the SBC Awards are decided by a specialized jury made up of industry professionals and experts, ensuring impartiality and credibility in the process. The winners will be announced live during the ceremony in Lisbon.
Affiliate Leaders Awards: the power of popular vote in the affiliate world
Control F5 is also competing in the Affiliate Leaders Awards, an event that celebrates the performance of the best affiliate management platforms and marketing agencies within gaming. With public voting, this award highlights the importance of engagement and direct recognition from industry professionals and partners.
Control F5 has been nominated in two key categories:
* Affiliate Management Platform of the Year: Recognizing the excellence of tools and services offered for managing affiliate networks.
* Marketing Agency of the Year: Highlighting creativity, innovation, and results achieved in campaigns aimed at the betting market.
“The Affiliate Leaders Awards is very special to us because it values the voice of the public and the professionals who use our solutions daily. This direct connection is what drives us to continuously improve our services,” says Flávia Merlo.
Voting for the Affiliate Leaders Awards will be open to the public, and each participant may vote once per category until August 21 via the link: vote here.
The winners will be announced on Wednesday, September 17.
Expectations for the events in Lisbon
By competing in both awards simultaneously, Control F5 reinforces its prominent position in the international gaming market. Beyond the anticipation for the awards, the events also foster valuable moments for networking, knowledge exchange, and building closer ties with industry leaders.
“We believe the future of the betting market lies in continuous innovation and the building of solid partnerships. Being a contender at both the SBC Awards and the Affiliate Leaders Awards proves we are on the right path, delivering complete solutions that create value for everyone in the ecosystem,” says Tiago Xisto, Media and Affiliates Coordinator.
In addition, Rayane do Carmo, Affiliate Analyst II, adds: “Competing for such relevant awards is the result of work carried out with dedication and strategic alignment. These recognitions show that our performance in the international market is consistent and that Control F5 is prepared for new challenges and opportunities.”
Control F5
Control F5 operates as the largest specialized ecosystem for the betting market. With expertise in marketing, business, customer service, training, human resources, and consulting, the company acts as a strategic partner for operators, affiliates, and suppliers throughout Latin America and beyond. Focused on innovation and excellence, Control F5 is a benchmark in creating efficient and sustainable ecosystems for the industry’s growth.
Source: GMB
